Integrate Parse.ly

Whether you’ve already made your purchase or you want a summary of the process before starting, these are the steps to integrate Parse.ly.

Before you begin

After contract signing, the Parse.ly Support Team will provide your Site IDs in a customized integration checklist. We’ll provision one “sandbox” Site ID for testing in your pre-production environment(s).

Review your contract to determine which Parse.ly features you will integrate.

Dashboard

Setting up your dashboard, with tracking code & metadata, sets the foundation for all other features.

1. Install tracking code with one of the following:
   • WordPress Parse.ly Plugin (Watch us install in < 1 minute)
     • Collects metadata automatically
     • Enables Parse.ly Content Helper
   • Google Tag Manager (GTM)
     • Can use with the WordPress Parse.ly Plugin
     • Maintain parity with GTM-based services
     • Convenient interface for Segments and Conversions
   • Alternatives: JavaScript Snippet, Adobe Launch, Tealium, and more
   • And when applicable:
     • Dynamic Tracking: for sites with dynamic content, e.g., infinite scroll, carousels
     • Single-Page Applications (SPA)
2. Send Metadata and connect Network Syndication (if desired when tracking multiple domains)
3. Test your pageviews & validate your metadata

Other Tools

These features come with all Parse.ly contracts and require no additional integration:

• Alerts: set up alerts of significant activity
• Automatic Metadata Change Detection: ask and it’s yours (in lieu of manual recrawl)
• Benchmarks: compare authors, sections, and tags with others
• Campaign Tracking: view the campaigns from your UTM/ITM parameters
• Comparison Mode: compare results across time
• Goals: define your goals and achieve them as a team
• Open in Parse.ly Bookmarklet: content to dashboard in one click!
• Overlay / Slot Tracking: designed for high-traffic home pages (multiple clicks in 10-minutes)
• Referrers: see where your traffic is coming from
• Reports: create a one-time or recurring reports on the metrics you care about most

Conversions

1. Choose one:
   • Self-Managed: more control, more possibilities
   • Parse.ly-Managed: less code (request a form, if interested)
2. Test

Segments

1. Choose one:
   • Self-Managed: more options
   • Parse.ly-Managed: no code
2. Test

Video Tracking

1. Integrate
2. Test

Channels

• Google AMP
• Apple News – Email the Apple News Team with the following information:
  • Endpoint URL: https://apln-rta.parsely.com/events
  • Account ID*: {Domain, in format of: example.com}
  • Dashboard ID*: {Parse.ly Site ID}
  • *Note: your Account ID and Dashboard ID are usually the same value
• Mobile App Tracking
  • Android
  • iOS
• SmartNews (is not its own channel, but is available via a variety of channels)

Single Sign-On (SSO)

Choose one:

• Google authentication
• SAML 2.0 (Okta, OneLogin)

API

1. Access your API Secret from your dashboard
2. Read our API documentation to get started
3. Have API and WordPress? Add your API Secret for Content Helper: Parse.ly in WordPress

Data Pipeline (DPL)

1. Tell us your designated person to receive credentials
2. Read our DPL documentation to get started

Review your Parse.ly Integration

1. Download our Getting Started Guide
2. Invite your team
3. Click around, tune your setup, adjust your preferences, troubleshoot, get help
4. Schedule a call with your Relationship Manager to review and schedule training