The Referrers page shows how people are finding your content. You can find this page by selecting it from the nav bar. Referrers are broken into five primary channels: Social, Search, Other, Internal, and Direct.
- Use one or more filters to refine your data.
- Click on a channel to see a list of sites and apps sending traffic your way.
- Explore traffic patterns to curate better content for target audiences
Parse.ly tracks a number of referring domains as social networks. That list currently includes:
Any additional external referral source will be classified here, such as:
- News Aggregators (e.g. Google News, Flipboard, Newsbreak)
- RSS feeds
- External Sites
- And more!
The Internal category includes any traffic from your site’s domain. This can be from the homepage, in-article links, or marketing automation emails (if properly set up with a matching subdomain).
Large numbers of internal traffic on an article can be driven by photo galleries or paginated content where clicking to see the next image in a slideshow registers another page view, but it can also be a good indication of loyalty throughout a site.
Direct traffic simply has no referrer data. This could happen for a number of reasons:
- Typing a url into the browser
- Clicking on a browser bookmark
- Links shared via Email, SMS, or chat apps
- Privacy-centric search engines may strip out referrer info
If you want to organize the Referrers into your own groupings, then check out Referrer Groups.
Last updated: September 18, 2023