Channels

Parse.ly has officially partnered with Accelerated Mobile Pages (AMP), Facebook Instant Articles, and Apple News to provide you with analytics about distributed channels. We also offer integrations for native mobiles with our iOS and Android SDKs.

Distributed channel integrations are available at an additional cost. Please reach out to your account manager or value@parsely.com to learn more.

Channels: Common Questions

Understanding Channels

Distributed channels (or “channels” for short) are platforms that allow your content to reach a wider audience. Two attributes define a distributed channel:

It lives off-site on a different property.
It’s a place where a piece of content is published in its entirety.

Currently, Parse.ly officially supports six channels:

Website
Accelerated Mobile Pages (AMP)
Facebook Instant Articles (FBIA)
Apple News
Native Android
Native iOS

Website

This includes only traffic to your site (or sites, when using network rollup or site groups) and excludes all other channels.

You can see data for only your website on the website details page.

Website data available in the Parse.ly dashboard includes real-time and historical

Page Views
Device Views (Mobile | Tablet | Desktop)
Visitors (New | Returning)
Total Engaged Minutes
Avg. Engaged Minutes (New | Returning)
Social Referrals
Soc. Interactions
Refs/Interaction
Search Referrals
Post Count

Accelerated Mobile Pages (AMP)

AMP is a technology developed by Google. AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages including Google, Bing, Yahoo, Twitter, LinkedIn, and more.

If you’ve successfully integrated AMP with Parse.ly, you can see AMP traffic on the AMP details page.

AMP data available in the Parse.ly dashboard includes real-time and historical

Page Views
Device Views (Mobile | Tablet | Desktop)
Visitors
Total Engaged Minutes
Avg. Engaged Minutes
Social Referrals
Soc. Interactions
Refs/Interaction
Search Referrals

AMP and referrers

AMP is used by various websites like Google, Bing, Yahoo, Twitter, LinkedIn, and Pinterest. Therefore, it’s possible to have traffic that came through the AMP channel, but was referred by pinterest.com. In this example, that would mean that a reader found your content on Pinterest’s mobile site or in their app.

Facebook Instant Articles (FBIA)

FBIA is a technology used by Facebook to load pages instantly in their mobile app.

If you’ve successfully integrated FBIA with Parse.ly, you can see FBIA traffic on the FBIA details page.

FBIA data available in the Parse.ly dashboard includes real-time and historical

Page Views
Device Views (Mobile | Tablet | Desktop)
Visitors (New | Returning)
Total Engaged Minutes
Avg. Engaged Minutes (New | Returning)

FBIA and referrers

FBIA is used exclusively by Facebook so the referral source for FBIA will always be https://facebook.com/instantarticles.

Apple News

Apple News is a news aggregator app for the iPhone and iPad. Currently it’s only available in Australia, Canada, US, and UK.

Available Apple News data

Once your account is successfully integrated Apple News with Parse.ly, you can see your Apple News data on the Apple News details page.

Apple News data includes real-time and historical

Page Views
Total Engaged Minutes
Avg. Engaged Minutes

Apple News and referrers

Currently Apple News has no concept of external referrers, so the referrers tab isn’t displayed on the Apple News details page. However, Apple News does provide Discovery Sources, which show you what parts of the Apple News app drive traffic to your content.