Channels
Parse.ly has officially partnered with Accelerated Mobile Pages (AMP) and Apple News to provide you with analytics about distributed channels. We also offer integrations for native mobiles with our iOS and Android SDKs.
Distributed channel integrations are available at an additional cost. Please reach out to your account manager or value@parsely.com to learn more. Once enabled, you can find this page by selecting it from the nav bar.
Understanding Channels
Distributed channels (or “channels” for short) are platforms that allow your content to reach a wider audience. Two attributes define a distributed channel:
- It lives off-site on a different property.
- It’s a place where a piece of content is published in its entirety.
Currently, Parse.ly officially supports five channels:
- Website
- Accelerated Mobile Pages (AMP)
- Apple News
- Native Android
- Native iOS
Website
This includes only traffic to your site (or sites, when using network rollup or site groups) and excludes all other channels.
You can see data for only your website on the website details page.
Website data available in the Parse.ly dashboard includes real-time and historical
- Page Views
- Device Views (Mobile | Tablet | Desktop)
- Visitors (New | Returning)
- Total Engaged Minutes
- Avg. Engaged Minutes (New | Returning)
- Social Referrals
- Soc. Interactions
- Refs/Interaction
- Search Referrals
- Post Count
Accelerated Mobile Pages (AMP)
AMP is a technology developed by Google. AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages including Google, Bing, Yahoo, Twitter, LinkedIn, and more.
If you’ve successfully integrated AMP with Parse.ly, you can see AMP traffic on the AMP details page.
AMP data available in the Parse.ly dashboard includes real-time and historical
- Page Views
- Device Views (Mobile | Tablet | Desktop)
- Visitors
- Total Engaged Minutes
- Avg. Engaged Minutes
- Social Referrals
- Soc. Interactions
- Refs/Interaction
- Search Referrals
AMP and referrers
AMP is used by various websites like Google, Bing, Yahoo, Twitter, LinkedIn, and Pinterest. Therefore, it’s possible to have traffic that came through the AMP channel, but was referred by pinterest.com. In this example, that would mean that a reader found your content on Pinterest’s mobile site or in their app.
Apple News
Apple News is a news aggregator app for the iPhone and iPad. Currently it’s only available in Australia, Canada, US, and UK.
Available Apple News data
Once your account is successfully integrated Apple News with Parse.ly, you can see your Apple News data on the Apple News details page.
Apple News data includes real-time and historical
- Page Views
- Total Engaged Minutes
- Avg. Engaged Minutes
Apple News and referrers
Currently Apple News has no concept of external referrers, so the referrers tab isn’t displayed on the Apple News details page. However, Apple News does provide Discovery Sources, which show you what parts of the Apple News app drive traffic to your content.
Native iOS and Native Android
Parse.ly provides tracking for native iOS and Android apps via our mobile SDKs.
Available mobile app data
If you’ve successfully integrated Parse.ly’s iOS or Android SDK, data will show up on the Native iOS or Native Android pages, respectively.
Mobile app data available in the Parse.ly dashboard includes real-time and historical
- Page Views
- Device Views (Mobile | Tablet | Desktop)
- Visitors (New | Returning)
- Total Engaged Minutes
- Avg. Engaged Minutes (New | Returning)
- Social Referrals
- Soc. Interactions
- Refs/Interaction
- Search Referrals
- Post Count
View Channels data
You can get a high-level breakdown of channels on the Channels listing page.
This breakdown is shown on details pages for individual posts.
Clicking on a channel name will take you to the channel’s details page, where you can dig into what grabs readers’ interests on each channel.
Last updated: September 18, 2023