Bottom Listings Report

In order to get better at anything, you need to understand what works. You also need to understand what doesn’t work. Being able to systematically surface the projects that did not produce the results that were expected of them will help you refine your content strategies and achieve more.

The Bottom Listings Report shows a list of potentially underperforming posts. It can be repeated (weekly, daily, monthly) or generated once, in either HTML format or PDF format, which is the same as any other report in the Parse.ly dashboard.

Creating the report

Let’s walk through the required fields:

• Publish date: This is a dropdown with pre-set months, from the current month to 2 years ago. The publish date limits the query to posts in the selected time range. You’re saying “I want to look at posts published between X and Y dates.”
• Period: This dropdown shows a calendar, where the customer can pick any date range. The selected date range represents the time period you want to analyze (see results for). You’re saying “I want to look at results (data) collected between X and Y dates.” 
• Channel: This dropdown allows the customer to limit the channels from which we query the metrics. The default selection is all channels.
• Sort: This dropdown allows the customer to select any metric we currently support in the dashboard, except for Recirculation Rate. The post list in the report will be sorted by the “sort” metric selected.
• Limit: This dropdown allows the customer to select how many posts they want to see in the report. 
• Audience: This dropdown allows the customer to limit the audience segment from which we query the metrics. The default selection is “all audiences”. 

Optional field:

• Min. Views: This field allows the customer to set a minimum amount for the selected metric to remove outliers from the bottom listing report. 

Filters (filter posts by the following aspects):

• Section
• Tag
• Word count
• Campaign
• Path