Meeting your audience where they live

Audience development and growth teams are stars at understanding what kinds of content resonate on different platforms. Understanding overall traffic flow can help identify what works consistently, as well as new opportunities for audience acquisition.

Try digging deeper into each referring domain to find what makes these audiences unique.

• What kinds of topics attract audiences from these sources? Does that change how you promote stories there?
• Do you see the same influencers time and time again? Is there an opportunity for follow-up or partnership?
• How efficient are your posts? Does the amount of content generated by each author, section, or tag correlate to its success on a platform, or is some content more effective at attracting an audience?