When you want to increase traffic, boost readership, and attract new visitors to your site, you can do more besides publishing new material. In this work-smarter-not-harder play, you can find older content that’s still relevant for today’s audience. Here we’ll discuss how to boost traffic with Evergreen content.
Evergreen Overview Report
When you configure the “Evergreen Overview Report”, we’ll send you a list of stories that have continued to draw traffic well past their publication dates.
Publish Date filter
Wherever you see our filters, you can select “Publish Date” and then our “Old” option to select content published at least one month ago.
If you have different criteria than “older than 1 month” then you can customize this as demonstrated here:
What to do
Once you’ve identified your evergreen content and verified its relevancy, it’s time to get it in front of your readers again. Try to recirculate this content on your homepage, social media, or other distribution channels.
If you would like personalized strategic advice on how to boost traffic with your evergreen content, please contact your Relationship Manager or email@example.com. For technical troubleshooting, please write to firstname.lastname@example.org.
Last updated: January 24, 2024