Dashboard: Channels Commonly Asked Questions

This doc covers questions about distributed channels tracking in the Parse.ly dashboard.

What metrics are available for AMP, FBIA, and Apple News?

AMP data includes real-time and historical

• Page Views
• Device Views (Mobile | Tablet | Desktop)
• Visitors
• Total Engaged Minutes
• Avg. Engaged Minutes
• Social Referrals
• Soc. Interactions
• Refs/Interaction
• Search Referrals

(Deprecated) FBIA data includes real-time and historical

• Page Views
• Device Views (Mobile | Tablet | Desktop)
• Visitors (New | Returning)
• Total Engaged Minutes
• Avg. Engaged Minutes (New | Returning)

Apple News data includes real-time and historical

• Page Views
• Total Engaged Minutes
• Avg. Engaged Minutes

What’s the difference between a channel and a referrer?

A referrer describes how a visitor navigated from one page to another inside of a given channel.

Some of Parse.ly’s supported channels have meaningful referral information for that channel whereas others do not.

Website	Has multiple referrers
AMP	Has multiple referrers
FBIA	Deprecated: All referrers hardcoded to “https://facebook.com/instantarticles”
Apple News	No referrers. Discovery Sources show where traffic comes from within the Apple News app (e.g. Spotlight, Topic Feeds.)

Which dashboard aggregations include channels data?

	Website	Native Android	Native iOS	AMP	FBIA**	Apple News
Page Views	⚬	⚬	⚬	⚬	⚬	⚬*
Device Views	⚬	⚬	⚬	⚬	⚬
Total Engaged Minutes	⚬	⚬	⚬	⚬	⚬	⚬*
Avg. Engaged Minutes	⚬	⚬	⚬	⚬	⚬	⚬*
Total Visitors	⚬	⚬	⚬	⚬	⚬
New Visitors	⚬	⚬		⚬
Returning Visitors	⚬	⚬		⚬
Social Referrals	⚬	⚬	⚬	⚬
Social Interactions	⚬	⚬	⚬	⚬
Refs/Interaction	⚬	⚬	⚬	⚬
Search Referrals	⚬	⚬	⚬	⚬

** Deprecated

Why aren’t certain metrics available for all channels?

Some of our partners’ integrations do not support the same metrics that Parse.ly supports for the Website, Native Android, and Native iOS channels.