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Dashboard: Channels Commonly Asked Questions

This doc covers questions about distributed channels tracking in the Parse.ly dashboard.

How do I integrate Accelerated Mobile Pages (AMP), Facebook Instant Articles (FBIA), or Apple News with Parse.ly?

These channel integrations are available at an additional cost. Please reach out to your account manager or value@parsely.com to learn more.

What metrics are available for AMP, FBIA, and Apple News?

AMP data includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors
  • Total Engaged Minutes
  • Avg. Engaged Minutes
  • Social Referrals
  • Soc. Interactions
  • Refs/Interaction
  • Search Referrals

FBIA data includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors (New | Returning)
  • Total Engaged Minutes
  • Avg. Engaged Minutes (New | Returning)

Apple News data includes real-time and historical

  • Page Views
  • Total Engaged Minutes
  • Avg. Engaged Minutes

What’s the difference between a channel and a referrer?

A referrer describes how a visitor navigated from one page to another inside of a given channel.

Some of Parse.ly’s supported channels have meaningful referral information for that channel whereas others do not.

WebsiteHas multiple referrers
AMPHas multiple referrers
FBIAAll referrers hardcoded to “https://facebook.com/instantarticles”
Apple NewsNo referrers. Discovery Sources show where traffic comes from within the Apple News app (e.g. Spotlight, Topic Feeds.)

Which dashboard aggregations include channels data?

 WebsiteNative AndroidNative iOSAMPFBIAApple News
Page Views⚬*
Device Views 
Total Engaged Minutes⚬*
Avg. Engaged Minutes⚬*
Total Visitors 
New Visitors  
Returning Visitors  
Social Referrals  
Social Interactions  
Refs/Interaction  
Search Referrals  

* You can choose to exclude Apple News metrics from overall dashboard aggregations. Contact your account manager for more details.

Why aren’t certain metrics available for all channels?

Some of our partners’ integrations do not support the same metrics that Parse.ly supports for the Website, Native Android, and Native iOS channels.

Last updated: December 02, 2022

Last updated: December 02, 2022