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Channels set up

Parse.ly’s content analytics platform brings together several distribution channels into one place. The most common distribution channel is the web. In addition to the default web channel, we also provide tracking from the following sources:

What metrics are available for AMP, FBIA, and Apple News?

AMP data includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors
  • Total Engaged Minutes
  • Avg. Engaged Minutes
  • Social Referrals
  • Soc. Interactions
  • Refs/Interaction
  • Search Referrals

(Deprecated) FBIA data includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors (New | Returning)
  • Total Engaged Minutes
  • Avg. Engaged Minutes (New | Returning)

Apple News data includes real-time and historical

  • Page Views
  • Total Engaged Minutes
  • Avg. Engaged Minutes

What’s the difference between a channel and a referrer?

A referrer describes how a visitor navigated from one page to another inside of a given channel.

Some of Parse.ly’s supported channels have meaningful referral information for that channel whereas others do not.

WebsiteHas multiple referrers
AMPHas multiple referrers
FBIADeprecated: All referrers hardcoded to “https://facebook.com/instantarticles”
Apple NewsNo referrers. Discovery Sources show where traffic comes from within the Apple News app (e.g. Spotlight, Topic Feeds.)

Which dashboard aggregations include channels data?

 WebsiteNative AndroidNative iOSAMPFBIA**Apple News
Page Views⚬*
Device Views 
Total Engaged Minutes⚬*
Avg. Engaged Minutes⚬*
Total Visitors 
New Visitors  
Returning Visitors  
Social Referrals  
Social Interactions  
Refs/Interaction  
Search Referrals  
* You can choose to exclude Apple News metrics from overall dashboard aggregations. Contact your account manager for more details.

** Deprecated

Why aren’t certain metrics available for all channels?

Some of our partners’ integrations do not support the same metrics that Parse.ly supports for the Website, Native Android, and Native iOS channels.

Last updated: May 16, 2024