Campaign Groups

A campaign group filters traffic based on a set of campaign values. Campaign groups work with both posts and videos.

Learn more about Campaigns.

Create a campaign group

1. On the Campaigns page, click Custom Groups.
2. Click Create New Campaign Group.

3. Name your campaign group.
4. Select Match All or Match Any. This refers to the type of campaign parameter.
   • Match All means your group will contain values in Campaigns AND Mediums AND Sources AND Contents AND Terms.
   • Match Any means your group will contain values in Campaigns OR Mediums OR Sources OR Contents OR Terms.
5. Enter the campaign value(s) in one or more of the fields.
6. Select Match Any or Exclude. This refers to the campaign values.
   • Match Any will create a group including traffic tagged with any of the values.
   • Exclude will create a group excluding traffic tagged with any of the values.
7. Optional: If you exclude values, the group can contain either traffic from URLs with campaign data or URLs with or without campaign data.
   • Check the box to only see traffic with campaign data.
   • Un-check the box to see traffic with or without campaign data.
8. Click Save.

Filter traffic with a campaign group

Campaign groups can be applied as filters on most dashboard pages.

1. On a listings or details page, click Campaign Group from the list of filters.
2. Click the drop down.
3. Select a campaign group.

View campaign group details

1. On the Campaigns page, click a campaign group. This will show all the campaign values attached to traffic in that group.
2. To see metrics, referrers, and posts for this campaign group, click “Show campaign group details.”

Edit a campaign group

1. On the Campaigns page, click a campaign group.
2. Click Edit group.

Campaign group uses

Separate paid and non-paid traffic

Creating a group that excludes paid traffic—when a visitor lands on a piece of content from a paid promotion like a display ad, Facebook ad, or affiliate link—lets you see what content is garnering attention organically.

Fix mistakes in campaign values

Adding campaign parameters to a URL is a manual, and often error-prone process. Campaign values are case sensitive, so if you tag one article with “utm_medium=Social” and another with “utm_medium=social”, they’ll show up as two separate mediums in Parse.ly. By creating a group of multiple campaign values, you can eliminate variations and attribute traffic to the right campaign.