We added a per mille option to the conversion metric dropdown. This calculates the rate per-mille (per 1000 parts) instead of the default percent (per 100 parts). This can be used anywhere the conversion rate is also applied.
With Parse.ly, you can see not only which page someone visited on your site before completing a conversion event (newsletter signup, clicking an affiliate link, etc.) but also which piece of content (“post”) they read before completing that conversion event. Learn more about Parse.ly conversions here.
With this release, you can now also see which post was last touched across your entire network of sites, instead of just individual sites. If you operate a multi-site business, and use our conversions feature, start using this view today!
Read more about how to leverage last-post touched attribution here.
When looking at realtime analytics (“pulse” view), in addition to percentages for mobile and tablet views, we added desktop percentage views.
Conversions are viewable in a number of ways, and we’ve introduced several new ones with this update.
The Conversions Count is the sheer volume number of how many conversions happened for the content you are viewing. The Conversions Rate is what % of those page views converted.
What’s new in this update is that we are introducing Visitors as a metric for Conversions Count and Conversions Rate. Previously, it was calculated via Page Views. Now you can select between either Page Views or Visitors.
Converting Visitors is available everywhere you can see Conversions, and Converting Visitor Rate is available everywhere you can see conversion rates.
It’s important to know how effective your content is at converting visitors. Of course, posts with a high number of page views are likely to get the highest number of conversions. But what about those lower traffic posts which are converting at a higher rate? Conversion rates can help you identify those high-value pages. Learn more about this new feature here.
You can now filter your posts by a single word or multiple words in a title. Use this to exclude posts with certain title words, or to focus on posts with certain words in the title. Level up your filtering by then creating a Saved View you can refer to in the future.
This is available as a filtering option on the posts view in your dashboard. Learn more about filters here.
Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly Analytics. This will not affect referrer analytics for Twitter.
Parse.ly dashboard users can now print and save to PDF any view in their dashboard, making it faster and easier to create and share reports with teams and leadership. Read our blog post and knowledge base article to learn more.
See how your Goals are performing directly on the dashboard! Goals is now an option you can add to the Overview screen.
We added the ability to copy group, added stronger deletion permissions, and added the option to undo deletion.
We added recirculation metric as an option on the Overview page, currently available for posts only (which includes both posts and pages). We also updated the tooltip to provide a better explanation of the rate displayed.
Use this feature to check for metadata updates on individual pages that look outdated to you in your Parse.ly dashboard. Learn more in our help documentation. This is now available to everyone with a Parse.ly dashboard.
Use this feature to let Parse.ly find and update metadata on post pages for you. Learn more about automatic metadata change detection in our help documentation. This is an opt-in feature; please contact support@parsely.com if you would like to add this feature to your Parse.ly account.
You can now save views in Parse.ly when using the recirculation rate metric as the primary sorting metric when looking at posts.
You can now specify publish dates when setting up recurring Bottom Listings Reports. Learn more about the report in our help documentation.
Last updated: November 12, 2025