Leveraging social media metrics for viral success

In the dynamic realm of social media, promoting trending stories effectively is crucial for maximizing viral potential. The Parse.ly Dashboard can be leveraged to find stories that resonate with your audience and are gaining momentum on social platforms.

Here’s how you can identify and promote trending stories with Parse.ly’s help:

1. Monitor social referrals and interactions using the Overview tab: Adjust Overview listings using the gear icon next to each. Use the “Sort by” option with a social media metric such as social referrals, social interactions, or refs/interaction. This data helps you pinpoint which stories are gaining popularity and are more likely to go viral.
2. Analyze viral potential: Look for stories that are not only receiving high traffic but also high engagement, such as shares, likes, and comments. High engagement often indicates content that resonates well with your audience and has a higher chance of going viral.
3. Promote aggressively: Once you identify a story with viral potential, promote it more aggressively across social channels. Consider boosting posts using targeted ads or engaging with influencers to amplify reach.
4. Engage with your community: Social metrics do more than just identify potential viral content; they offer insights into what matters to your community. Engage in conversations around your content to build a stronger connection with your audience.
5. Leverage case studies: Learn from successful examples. This case study showcases how one publisher effectively used Parse.ly’s social metrics to understand their audience and boost content performance.

By focusing on these strategies for promoting trending stories, you not only identify content with viral potential but also effectively utilize it to amplify your content strategy and deepen audience engagement. This approach ensures that your most resonant stories receive the attention they deserve, maximizing their impact and reach in the digital landscape.