Ever wonder how content performance compares from one time period to another? With comparison mode, you can see the “before and after” results of your work directly in Parse.ly. Learn more in our Knowledge Base, or watch the video below for more details on where to find comparison mode, and how to use it!
VIDEO
In order to get better at anything, you need to understand what works. You also need to understand what doesn’t work. Being able to systematically surface the projects that did not produce the results that were expected of them will help you refine your content strategies and achieve more.
The Bottom Listings report shows a list of potentially underperforming posts. It can be repeated (weekly, daily, monthly) or generated once, in either HTML format or PDF format, which is the same as any other report in the Parse.ly dashboard.
Check out this video to see an example of creating a Bottom Listings report:
We added “posts published” to the list of metrics in the Benchmarks tab.
Ever wonder which posts or articles send the most people to another page on your site? Welcome to recirculation rate. Recirculation rate is the percent of page views from one post that went to another internal post on your site.
When viewing Authors or Sections in historical mode, Benchmarks comparisons are now available as a tab on those pages.
The full range of Benchmarks comparisons are still available by selecting a specific author, tag, or section, and clicking “see benchmarks” at the top of the page.
When you’re on the Referrers tab, you can now hover over summary data for the different referrer categories and copy the data to your clipboard.
Hovering over factoids now gives an option to copy and paste the full number. When you mouse over the number, a copy icon will appear. Click to copy to your clipboard.
This option appears throughout the dashboard.
When you set your Overview timeline graph to This Week or This Month, you can now see how the current time period compares to the eight-week historical average. Learn how to unlock this new feature from your Overview settings.
Conversions are now available as part of the Benchmarks feature. Learn how to get the most out of Benchmarks here.
Use the new Conversions metric to compare last-touch conversion performance for different posts
Or evaluate how authors, sections, or tags compare for Conversions, alongside other metrics like Engagement and Loyalty.
We refreshed the color system in the Parse.ly dashboard to improve accessibility and readability, and improve the consistency in our light and dark modes.
Overview now shows conversions metrics and the top converting section, tag, or conversion label.
Here’s how to get to “conversions mode” on Overview:
Got a long list of conversions you’re tracking in Parse.ly? Now you can filter them down by type on the Conversions listing page. Just click one of the types to apply the filter. To remove the filter, click the type again.
Last updated: November 12, 2025