Product update: August 10, 2023

Update to converting visitor and converting visitor rate

Conversions are viewable in a number of ways, and we’ve introduced several new ones with this update.

The Conversions Count is the sheer volume number of how many conversions happened for the content you are viewing. The Conversions Rate is what %  of those page views converted.

What’s new in this update is that we are introducing Visitors as a metric for Conversions Count and Conversions Rate. Previously, it was calculated via Page Views. Now you can select between either Page Views or Visitors.

Converting Visitors is available everywhere you can see Conversions, and Converting Visitor Rate is available everywhere you can see conversion rates.