Conversion Rate
It’s important to know how effective your content is at converting visitors. Of course, posts with a high number of page views are likely to get the highest number of conversions. But what about those lower traffic posts which are converting at a higher rate? Conversion rates can help you identify those high-value pages.
How is the Conversion Rate calculated?
(Conversions / Page views) * 100 = Conversions Rate %
Where can I access the Conversion Rate?
- Visit your dashboard
- Click the metric selector, a drop-down menu appearing next to “Show posts by:”
- Select the conversions selector, defaulted to “(Last Touch)”
- Under the first set of toggles, beneath “display”, select “Rate” (from “Count”)
- Click “Apply”
Conversion Rate is available on the following aspects: Posts, Authors, Sections, Tags. It will only work for Last Touch and Last Post Touched attribution, and on the following site tabs: Overview, Posts/Pages, Authors, Sections. This feature is not currently available for author or tag groups, or in reports.
![conversion rate aspects](https://docs.parse.ly/wp-content/uploads/sites/5/2023/04/Screenshot-2023-04-04-at-5.12.02-PM.png)
Check out the sample implementation below and let us know where else would be useful to see this!
![Parse.ly Dashboard Overview screen with three columns of listings depicting conversions rate for selected aspects](https://docs.parse.ly/wp-content/uploads/sites/5/2023/08/SCR-20230831-nbom.png?w=1024)
Last updated: June 03, 2024