You can now customize Overview to show conversions in the timeline, instead of page views.
To make changes to the Overview timeline:
Check out this video for more information about customizing Overview with conversions.
With Author Groups, you can save collections of authors and view their performance all at once. Create a group to track your team’s performance, to distinguish freelancers from full-time writers, or to group together multiple variations of the same author’s name.
Go to the new Author Groups tab to set up your first Author Group. Author Groups are visible to all users of your Parse.ly dashboard.
You can now select historical data, visualized as a timeline in the dashboard, and copy the summary metric text (“2,400”) to the clipboard with one click. Paste it anywhere you like – a document, an email, an instant message.
Use a “starts with” matcher like Squ* when filtering for tags and the resulting list will include both your site tags and any matching Smart Tags. Note: You must have ‘smart tags’ (site and high-level tags, or all tags) enabled in your preferences to make use of this feature.
Here’s a list of issues fixed with this release:
Search results now surface videos, break out written content into posts and other pages (i.e. non-post pages), and show a count of results in each category.
From the Preferences page, admins can set conversions as the default sort metric for everyone who uses their Parse.ly dashboard.
Admins can also select which attribution model, which assigns “credit” to content for conversions, shows up by default.
Find more metrics to contextualize the referred views a given page sent to other pages on your site. Look under “Activity after viewing this post” at the bottom of the post details page.
You can also filter down to show just the Other posts viewed after this page or the index and section pages (i.e. non-post pages) viewed next.
In the example above:
Goals are a new feature in the Parse.ly dashboard!
Use our new goals feature to measure how successfully your content strategy is performing. Goals will help your entire team align on what success looks like, and signal how you can improve it.
Learn more about goals in our knowledge base.
Parse.ly’s Conversions are now faster. Previously, conversions would take a day to populate in the dashboard. With this update, customers are able to see conversions within 30 minutes of the event happening. You can now view Conversions on the Overview page and in the Pulse tab on the Conversions page. Plus, anywhere that you can select Conversions as a metric, you can select the time interval to be as recent as 30 minutes.
We’ve made some tweaks to the dashboard. You might notice a few changes like:
Tab through dashboard elements in Parse.ly, like navigations, menus, and buttons.
Eyeballs, rejoice! Easily switch between light mode, dark mode, or automatic (changes with your systems settings).
Now you can see how visitors got to a particular page before converting. This can be useful when you’re trying to understand what referrers and campaigns successfully got folks to sign up for a webinar or download an asset. Go to any post details page and click Conversion from the metric dropdown menu.
You can pull a list of top posts, authors, sections, tags, campaigns, or referrers by conversions using the Top Listings Report or Export.
Note that while we have deprecated the conversions report link from the Reports page, you can run the same report as a Details report.
It’s much simpler to use Parse.ly in your mobile browser now. Tap the hamburger menu to hop between screens and swipe and scroll with ease.
Access Authentication Settings, Export Users, and Resend Invitations by clicking the cog on the User Management page.
Last Post Touched attribution is a new way to pinpoint specific posts that “pushed visitors over the edge” to purchase or subscribe.
If your Parse.ly subscription includes conversions, you should see Last Post Touched as an option in the conversions metric dropdown in your dashboard:
Say hello to Smart Tags, a new way to classify the subject matter of your content, no maintenance in your CMS required. You’ll see them show up in Parse.ly alongside your regular tags (aka “site tags).
We know tagging content manually can be a headache. It’s easy to forget to add tags when you publish a post or to make sure your team uses them consistently. Smart Tags does the work for you, scanning pages and posts to determine relevant topics and assigning tags to them automatically.
Last updated: November 12, 2025