Parse.ly Product & Support Updates

Filter conversions types

Got a long list of conversions you’re tracking in Parse.ly? Now you can filter them down by type on the Conversions listing page. Just click one of the types to apply the filter. To remove the filter, click the type again.

Conversions timeline on Overview

You can now customize Overview to show conversions in the timeline, instead of page views.

To make changes to the Overview timeline:

1. Click the cog on the upper right-hand corner of the page.
2. Click Summary & Timeline.
3. Click Timeline Metrics.
4. Select Conversions.

Check out this video for more information about customizing Overview with conversions.

Create Author Groups

With Author Groups, you can save collections of authors and view their performance all at once. Create a group to track your team’s performance, to distinguish freelancers from full-time writers, or to group together multiple variations of the same author’s name.

Go to the new Author Groups tab to set up your first Author Group. Author Groups are visible to all users of your Parse.ly dashboard.

Learn more about Author Groups.

Copy timeline metric text to clipboard

You can now select historical data, visualized as a timeline in the dashboard, and copy the summary metric text (“2,400”) to the clipboard with one click. Paste it anywhere you like – a document, an email, an instant message.

Filtering tags by Smart Tags

Use a “starts with” matcher like Squ* when filtering for tags and the resulting list will include both your site tags and any matching Smart Tags. Note: You must have ‘smart tags’ (site and high-level tags, or all tags) enabled in your preferences to make use of this feature.

Here’s a list of issues fixed with this release:

• The tag type setting for scheduled reports was forgotten when reports ran again. That’s fixed.
• On post details pages, if you hover over a referrer or channel, Parse.ly displays a highlight on the graph to show the percentage of total traffic (e.g. how much search traffic contributes to overall views). The highlight wasn’t matching the actual percentage of traffic. But it is now!
• We now exclude cases where visitors went to the same page again (e.g. refreshed the page) from “Activity after this post.”

Better search results

Search results now surface videos, break out written content into posts and other pages (i.e. non-post pages), and show a count of results in each category.

Set conversions as the default sort metric across your organization

From the Preferences page, admins can set conversions as the default sort metric for everyone who uses their Parse.ly dashboard.

Admins can also select which attribution model, which assigns “credit” to content for conversions, shows up by default.

Learn more about conversions.

Richer recirculation metrics

Find more metrics to contextualize the referred views a given page sent to other pages on your site. Look under “Activity after viewing this post” at the bottom of the post details page.

You can also filter down to show just the Other posts viewed after this page or the index and section pages (i.e. non-post pages) viewed next.

In the example above:

• “Content Analytics – Piece of Cake?” got 21 total views, from various sources
• 25% of the views referred internally by this page went to “Content Analytics – Piece of Cake?”
• This page referred 9.5% (2 views) of the 21 views to “Content Analytics – Piece of Cake?”
• This page referred 2 views to “Content Analytics – Piece of Cake?”

Goals are a new feature in the Parse.ly dashboard!

Use our new goals feature to measure how successfully your content strategy is performing. Goals will help your entire team align on what success looks like, and signal how you can improve it.

Learn more about goals in our knowledge base.

Parse.ly’s Conversions are now faster. Previously, conversions would take a day to populate in the dashboard. With this update, customers are able to see conversions within 30 minutes of the event happening. You can now view Conversions on the Overview page and in the Pulse tab on the Conversions page. Plus, anywhere that you can select Conversions as a metric, you can select the time interval to be as recent as 30 minutes.

We’ve made some tweaks to the dashboard. You might notice a few changes like:

Improved accessibility for keyboard users

Tab through dashboard elements in Parse.ly, like navigations, menus, and buttons.

Dark mode

Eyeballs, rejoice! Easily switch between light mode, dark mode, or automatic (changes with your systems settings).

Conversions on post details pages

Now you can see how visitors got to a particular page before converting. This can be useful when you’re trying to understand what referrers and campaigns successfully got folks to sign up for a webinar or download an asset. Go to any post details page and click Conversion from the metric dropdown menu.

Conversions in Top Listings and Details reports

You can pull a list of top posts, authors, sections, tags, campaigns, or referrers by conversions using the Top Listings Report or Export.

Note that while we have deprecated the conversions report link from the Reports page, you can run the same report as a Details report.

Better mobile web experience

It’s much simpler to use Parse.ly in your mobile browser now. Tap the hamburger menu to hop between screens and swipe and scroll with ease.

User settings

Access Authentication Settings, Export Users, and Resend Invitations by clicking the cog on the User Management page.

Last Post Touched attribution

Last Post Touched attribution is a new way to pinpoint specific posts that “pushed visitors over the edge” to purchase or subscribe.

If your Parse.ly subscription includes conversions, you should see Last Post Touched as an option in the conversions metric dropdown in your dashboard:

Learn more about how Last Post Touched attribution works.