Parse.ly Product & Support Updates

Copy to clipboard icon appears when hovering over a factoid

Hovering over factoids now gives an option to copy and paste the full number. When you mouse over the number, a copy icon will appear. Click to copy to your clipboard.

This option appears throughout the dashboard.

See how your Overview metric compares to the 8-week average

When you set your Overview timeline graph to This Week or This Month, you can now see how the current time period compares to the eight-week historical average. Learn how to unlock this new feature from your Overview settings.

Use Benchmarks for Conversions

Conversions are now available as part of the Benchmarks feature. Learn how to get the most out of Benchmarks here.

Use the new Conversions metric to compare last-touch conversion performance for different posts

Or evaluate how authors, sections, or tags compare for Conversions, alongside other metrics like Engagement and Loyalty.

Refreshed color system in your dashboard

We refreshed the color system in the Parse.ly dashboard to improve accessibility and readability, and improve the consistency in our light and dark modes.

Conversions metrics on Overview

Overview now shows conversions metrics and the top converting section, tag, or conversion label.

Here’s how to get to “conversions mode” on Overview:

1. Click the cog on the upper right-hand corner of the page.
2. Click Summary & Timeline.
3. Click Timeline Metrics.
4. Select Conversions.
5. Click Show Top Converting Aspect.
6. Select Section, Tag, or Converting Label.

Filter conversions types

Got a long list of conversions you’re tracking in Parse.ly? Now you can filter them down by type on the Conversions listing page. Just click one of the types to apply the filter. To remove the filter, click the type again.

Conversions timeline on Overview

You can now customize Overview to show conversions in the timeline, instead of page views.

To make changes to the Overview timeline:

1. Click the cog on the upper right-hand corner of the page.
2. Click Summary & Timeline.
3. Click Timeline Metrics.
4. Select Conversions.

Check out this video for more information about customizing Overview with conversions.

Create Author Groups

With Author Groups, you can save collections of authors and view their performance all at once. Create a group to track your team’s performance, to distinguish freelancers from full-time writers, or to group together multiple variations of the same author’s name.

Go to the new Author Groups tab to set up your first Author Group. Author Groups are visible to all users of your Parse.ly dashboard.

Learn more about Author Groups.

Copy timeline metric text to clipboard

You can now select historical data, visualized as a timeline in the dashboard, and copy the summary metric text (“2,400”) to the clipboard with one click. Paste it anywhere you like – a document, an email, an instant message.

Filtering tags by Smart Tags

Use a “starts with” matcher like Squ* when filtering for tags and the resulting list will include both your site tags and any matching Smart Tags. Note: You must have ‘smart tags’ (site and high-level tags, or all tags) enabled in your preferences to make use of this feature.

Here’s a list of issues fixed with this release:

• The tag type setting for scheduled reports was forgotten when reports ran again. That’s fixed.
• On post details pages, if you hover over a referrer or channel, Parse.ly displays a highlight on the graph to show the percentage of total traffic (e.g. how much search traffic contributes to overall views). The highlight wasn’t matching the actual percentage of traffic. But it is now!
• We now exclude cases where visitors went to the same page again (e.g. refreshed the page) from “Activity after this post.”

Better search results

Search results now surface videos, break out written content into posts and other pages (i.e. non-post pages), and show a count of results in each category.

Set conversions as the default sort metric across your organization

From the Preferences page, admins can set conversions as the default sort metric for everyone who uses their Parse.ly dashboard.

Admins can also select which attribution model, which assigns “credit” to content for conversions, shows up by default.

Learn more about conversions.

Richer recirculation metrics

Find more metrics to contextualize the referred views a given page sent to other pages on your site. Look under “Activity after viewing this post” at the bottom of the post details page.

You can also filter down to show just the Other posts viewed after this page or the index and section pages (i.e. non-post pages) viewed next.

In the example above:

• “Content Analytics – Piece of Cake?” got 21 total views, from various sources
• 25% of the views referred internally by this page went to “Content Analytics – Piece of Cake?”
• This page referred 9.5% (2 views) of the 21 views to “Content Analytics – Piece of Cake?”
• This page referred 2 views to “Content Analytics – Piece of Cake?”