Goals are a new feature in the Parse.ly dashboard!
Use our new goals feature to measure how successfully your content strategy is performing. Goals will help your entire team align on what success looks like, and signal how you can improve it.
Learn more about goals in our knowledge base.
Parse.ly’s Conversions are now faster. Previously, conversions would take a day to populate in the dashboard. With this update, customers are able to see conversions within 30 minutes of the event happening. You can now view Conversions on the Overview page and in the Pulse tab on the Conversions page. Plus, anywhere that you can select Conversions as a metric, you can select the time interval to be as recent as 30 minutes.
We’ve made some tweaks to the dashboard. You might notice a few changes like:
Tab through dashboard elements in Parse.ly, like navigations, menus, and buttons.
Eyeballs, rejoice! Easily switch between light mode, dark mode, or automatic (changes with your systems settings).
Now you can see how visitors got to a particular page before converting. This can be useful when you’re trying to understand what referrers and campaigns successfully got folks to sign up for a webinar or download an asset. Go to any post details page and click Conversion from the metric dropdown menu.
You can pull a list of top posts, authors, sections, tags, campaigns, or referrers by conversions using the Top Listings Report or Export.
Note that while we have deprecated the conversions report link from the Reports page, you can run the same report as a Details report.
It’s much simpler to use Parse.ly in your mobile browser now. Tap the hamburger menu to hop between screens and swipe and scroll with ease.
Access Authentication Settings, Export Users, and Resend Invitations by clicking the cog on the User Management page.
Last Post Touched attribution is a new way to pinpoint specific posts that “pushed visitors over the edge” to purchase or subscribe.
If your Parse.ly subscription includes conversions, you should see Last Post Touched as an option in the conversions metric dropdown in your dashboard:
Say hello to Smart Tags, a new way to classify the subject matter of your content, no maintenance in your CMS required. You’ll see them show up in Parse.ly alongside your regular tags (aka “site tags).
We know tagging content manually can be a headache. It’s easy to forget to add tags when you publish a post or to make sure your team uses them consistently. Smart Tags does the work for you, scanning pages and posts to determine relevant topics and assigning tags to them automatically.
Now you can set up a conversions report for your whole team, or export conversions data to a spreadsheet.
When setting up most reports or exports, you’ll be able to select conversions as a metric.
Caveats:
You can also export data or schedule reports from listings pages in the dashboard:
Get answers to “What drove the most subscriptions last month?” in fewer clicks.
We’ve made it easier to pick conversion metrics by condensing everything conversions into one part of the metrics dropdown.
Conversions are now in the Parse.ly dashboard. With the ability to give content credit for user actions, you can prove value to your boss and get buy-in across teams.
One of the most common pieces of feedback we hear from customers is: please make it easier to track performance across weeks and months. We listened!
Read more about Parse.ly’s beefed-up historical analytics.
If you syndicate content, you know that it’s a pain to manually aggregate the metrics for the same articles on different sites. With Network Syndication Tracking, you can now easily measure the success of reposting articles across your owned sites.
Read more about Network Syndication Tracking.
With Tag Groups, you can see what content contributes to a tag’s traffic, what tags get used widely, and which tags frequently appear together. This should help you understand how tags are applied to content and give you insight into narratives and themes that you might have missed otherwise.
Previously, when you added a bunch of filters, it felt like you had to scroll down for miles to reach your results. Not anymore. We redesigned filters to free up vertical space and allow filtered results to appear “above the fold” for complex queries.
Like before, you can edit filters by clicking on the relevant filter button. Once you’ve selected criteria, click Apply Filters (this part’s new).
Active filters are highlighted in blue:
Click the carat button to see a summary of what filters are applied.
Benchmarks is a new beta feature for comparing performance. It’s for folks who regularly ask questions like “What are the growth opportunities for me or my team?” or “How can we make our content strategy more efficient?”
Read the announcement to learn more about how to use Benchmarks.
To begin comparing performance, go to an author, section, or tag details page:
See which authors, sections, and tags are most efficient at getting page views. For instance, sorting by page views per post on a tag listings page might suggest writing more about content topics that have many page views per post, but fewer posts overall.
Now you can segment audiences across all the sites in your network. If you’re using a segment to track “Registered Users” to your help site, blog, and main site in Parse.ly, you can now see”Registered Users” to all three sites from one place. Reach out to your Parse.ly account representative or email us at hello@parsely.com for more info.
Admins can now control which users have permissions to see audience segments in the Parse.ly dashboard.
When inviting new users from the User Management page, check the “View Audience Segments” box to give them permission to see audience segments.
To give existing users permission, go to the User Management page, select the appropriate users, click Edit Access and select “View Audience Segments.”
Last updated: November 12, 2025