Last Post Touched attribution is a new way to pinpoint specific posts that “pushed visitors over the edge” to purchase or subscribe.
If your Parse.ly subscription includes conversions, you should see Last Post Touched as an option in the conversions metric dropdown in your dashboard:
Say hello to Smart Tags, a new way to classify the subject matter of your content, no maintenance in your CMS required. You’ll see them show up in Parse.ly alongside your regular tags (aka “site tags).
We know tagging content manually can be a headache. It’s easy to forget to add tags when you publish a post or to make sure your team uses them consistently. Smart Tags does the work for you, scanning pages and posts to determine relevant topics and assigning tags to them automatically.
Now you can set up a conversions report for your whole team, or export conversions data to a spreadsheet.
When setting up most reports or exports, you’ll be able to select conversions as a metric.
Caveats:
You can also export data or schedule reports from listings pages in the dashboard:
Get answers to “What drove the most subscriptions last month?” in fewer clicks.
We’ve made it easier to pick conversion metrics by condensing everything conversions into one part of the metrics dropdown.
Conversions are now in the Parse.ly dashboard. With the ability to give content credit for user actions, you can prove value to your boss and get buy-in across teams.
One of the most common pieces of feedback we hear from customers is: please make it easier to track performance across weeks and months. We listened!
Read more about Parse.ly’s beefed-up historical analytics.
If you syndicate content, you know that it’s a pain to manually aggregate the metrics for the same articles on different sites. With Network Syndication Tracking, you can now easily measure the success of reposting articles across your owned sites.
Read more about Network Syndication Tracking.
With Tag Groups, you can see what content contributes to a tag’s traffic, what tags get used widely, and which tags frequently appear together. This should help you understand how tags are applied to content and give you insight into narratives and themes that you might have missed otherwise.
Previously, when you added a bunch of filters, it felt like you had to scroll down for miles to reach your results. Not anymore. We redesigned filters to free up vertical space and allow filtered results to appear “above the fold” for complex queries.
Like before, you can edit filters by clicking on the relevant filter button. Once you’ve selected criteria, click Apply Filters (this part’s new).
Active filters are highlighted in blue:
Click the carat button to see a summary of what filters are applied.
Benchmarks is a new beta feature for comparing performance. It’s for folks who regularly ask questions like “What are the growth opportunities for me or my team?” or “How can we make our content strategy more efficient?”
Read the announcement to learn more about how to use Benchmarks.
To begin comparing performance, go to an author, section, or tag details page:
See which authors, sections, and tags are most efficient at getting page views. For instance, sorting by page views per post on a tag listings page might suggest writing more about content topics that have many page views per post, but fewer posts overall.
Now you can segment audiences across all the sites in your network. If you’re using a segment to track “Registered Users” to your help site, blog, and main site in Parse.ly, you can now see”Registered Users” to all three sites from one place. Reach out to your Parse.ly account representative or email us at hello@parsely.com for more info.
Admins can now control which users have permissions to see audience segments in the Parse.ly dashboard.
When inviting new users from the User Management page, check the “View Audience Segments” box to give them permission to see audience segments.
To give existing users permission, go to the User Management page, select the appropriate users, click Edit Access and select “View Audience Segments.”
We’ve made some in-front-of and behind-the-scenes improvements to Parse.ly’s iOS app. First up, the app now properly displays full screen on iOS devices like iPads and larger iPhones. Secondly, we now use AutoFill on iOS for easy integration with any password manager you have installed on your Apple device.
If you have Automatic Updates enabled (we’d recommend this), there’s nothing for you to do. Otherwise, you can get the latest update from the App Store.
Do you operate multiple sites and want to display their stats on a big screen around the office? Now you can choose to display the site name in the fullscreen version of Overview.
We also made fullscreen Overview more responsive to your screen size; the text should bigger and easier-to-read from far away.
If you use an accessibility device, you can now use keyboard commands to navigate through the dashboard.
Parse.ly distinguishes between webpages that contain a singular piece of content (referred to as “posts”), and those that don’t (homepages, index pages, section pages, photo galleries, etc, which are referred to as “non-post pages”). If you send metadata for non-post pages (such as a thumbnail image, title, author, section, or tags), they will now show up on the details page, like this:
It’s Parse.ly’s mission to help you understand your audience no matter where your content lives. You can now easily see what content gets the most engagement on your native iOS and Android apps.
On the Channels page, compare native iOS and Android traffic to other channels to get an idea of where your audience is distributed.
Clicking on Native iOS or Native Android takes you to a details page for the specific channel, where you can drill down into what posts, authors, sections, and tags resonate most with your mobile app users.
A few notes for customers who already have integrated Parse.ly’s iOS and Android SDKs:
If you haven’t yet set up app tracking in Parse.ly, learn more about how to get started by emailing us.
We’ve given audience segments a home, under their very own tab.
You can now easily compare how traffic for segments varies without clicking back and forth between filtered views.
Click on a segment to see a details page with breakdowns of the most popular posts, sections, referrers, etc.
You can learn more about audience segments in this help doc.
Don’t have any segments set up? Send us an email to learn how you can use Parse.ly to segment by user type and geography.
Your archive has heavy-hitters in it; you just have to find them. Answer questions like “What posts published more than 6 months ago are still bringing in traffic?” using the updated Published Between filter.
Click the Published Between filter and then click and drag to select the publish date range. You can also choose from preset options to answer these questions:
We hope this change will make it easier for you to find those hidden gems in your archive that have the potential to become evergreen mainstays. Tip: use this filter while looking at top posts referred by Google to identify steady sources of SEO.
We’ve updated the look of one filter to make it clearer what page types you’re seeing. Selecting All Pages or Non-post Pages will reveal pages not classified as posts, like homepages, index pages, and product pages. Admins can choose their organization’s default page type on the Preferences page.
Last updated: November 12, 2025