Cut down on clickbait

By using the engaged-time options in the “Show sections by:” dropdown, you can see which sections are producing content that readers think is worth their time. Use the dropdown option for engaged time among returning visitors; if your Politics section tops the list, that’s a good sign that your stories there are resonating. If sorting for engaged time shows that readers are only looking at Celebrity stories for ten seconds, it might be time rethink that content or even ditch the section entirely. Read more about how audience attention stacks up for different verticals in our analysis on engaged time.

Overall, if you’re interested in moving away from page views, and focus more on audience retention, download our Authority Report: What Impact do Loyal Readers Have on a Site?