Throughout the Parse.ly dashboard, you’ll see sources of traffic to your site, including social traffic. You can sort by this on list views or on the overview screen. Social referrers is designated to any traffic that comes to your site(s) from:
For some of the above, Parse.ly can provide more granularity than simply the site that is driving you traffic. We’re able to gather this data by plugging into that social media site’s API. This granular information is available for the following sites.
Facebook: Facebook likes, shares, and reactions are grouped collectively as “Facebook interactions.” You can sort listings by Facebook interactions. Facebook does not provide Parse.ly with data about individual Facebook posts that drive traffic to your site.
Pinterest: Pinterest pins appear in the Parse.ly dashboard as “Pinterest interactions.” You can sort listings by Pinterest interactions.
Reddit: You can see the links that drove traffic to your site from Reddit by clicking on “Reddit” in the Social section. Once on the Reddit referrer page, click on the “Referring Urls” tab and you will see the urls that drove the traffic, including specific posts and subreddits.
X/Twitter: Tweets appear in the Parse.ly dashboard as “Twitter interactions.” You can sort listings by Twitter interactions. X does not provide Parse.ly with data about individual Tweets that drive traffic to your site.
Don’t see a social site you want to track?
You can track social sites Parse.ly doesn’t support by adding UTM parameters to the end of your URLs. Learn more.
Last updated: September 06, 2023