It’s great to have a lot of traffic from one channel, be that search or social. But it’s a good idea to keep as much balance in those channels as possible. Have a lot of traffic from social media, but few visits from search? Take a high-performing post and look for ways to make it more search-friendly, such as writing keyword-rich headlines. Similarly, if you’re seeing lower internal circulation, think about a way to better position the article on your site.
You may also consider how referral traffic typically performs under the section or tags applied to your post. Looking for opportunities like this can help diversify your audience, should one of your main traffic sources wane.
Last updated: August 16, 2023