Comparing performance between sections is a good way to figure out whether you ought to reorganize your reporting teams. Maybe you’ve got six reporters on the sports desk, but that section is under-performing compared with your arts section, which only has two reporters. Shifting a sports reporter to arts might be a better use of his time.
Launching a new vertical? Track its performance over time to see whether it’s yielding the traffic you expected.
Curious if what you’re seeing is normal for your vertical, or a publisher of your size? Download our Authority Report, How Efficient is the News?
Last updated: August 16, 2023