Parse.ly Video Tracking
Parse.ly video tracking enables you to pair video information alongside your page view data. Schedule a demo or reach out to your Parse.ly Relationship Manager to see it in action.
What do you get with Parse.ly Video Tracking?
Metrics & Calculations
We offer the following these video-specific metrics:
- Video Starts – The number of instances that a video is started. A new video start will be collected if a visitor watches a video to the end and restarts it. Pausing, resuming or scrubbing a video does not trigger additional video starts.
- Visitors – The number of visitors that started a video.
- Total Minutes Watched – The total minutes of watch time across all visitors.
- Average Watch Time – The average minutes of watch time per visitor.
- Play Rate – The percentage of video starts divided by the number of post visitors
Overview
Within the Overview, you will see a video badge to accompany each of your pages that contains video. The badge displays the play rate.
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Posts / Pages
Although we normally distinguish between “posts” and “pages”, this article will use them interchangeably.
The Posts page contains a view that is similar to the Overview. Let’s look at posts that contain video.
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By selecting the Videos toggle, you may filter this page to display video metrics in the same way you normally display posts.
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Post Details Page
Videos played on this page
From the previous page, you may click into a single post and see which videos were played there.
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Pages With This Video
Likewise, you may click on a video and see which pages it was played on.
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Reports
You may also generate reports that contain video metrics. You can select the Video aspect in our Top Listings Report and Top Listings Export.
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How do you get Parse.ly Video Tracking?
Please review our Video Tracking Integration documentation, schedule a demo, reach out to your Parse.ly Relationship Manager, or contact Parse.ly Support for help!
Related Documentation
Last updated: November 28, 2024