Promoting Trending Stories for Viral Success

In the dynamic realm of social media, promoting trending stories effectively is crucial for maximizing viral potential. Identifying stories that resonate with your audience and are gaining momentum on social platforms is key to leveraging their potential for wider reach and engagement.

Here’s how you can identify and promote these trending stories:

1. Monitor Social Referrals and Interactions: Click on a cog icon ( ⚙️ ), “Sort by”, and then select a metric like “Social Referrals”, “Soc. Interactions”, or “Refs/Interaction”. This data helps you pinpoint which stories are gaining popularity and are more likely to go viral.
2. Analyze Viral Potential: Look for stories that are not only receiving high traffic but also high engagement, such as shares, likes, and comments. High engagement often indicates content that resonates well with your audience and has a higher chance of going viral.
3. Promote Aggressively: Once you identify a story with viral potential, promote it more aggressively across your social channels. Consider boosting posts, using targeted ads, or engaging with influencers to amplify its reach.
4. Engage with Your Community: Social metrics do more than just identify potential viral content; they offer insights into what matters to your community. Engage in conversations around your content to build a stronger connection with your audience.
5. Leverage Case Studies: Learn from successful examples. This case study showcases how one publisher effectively used Parse.ly’s social metrics to understand their audience and boost content performance.

By focusing on these strategies for promoting trending stories, you not only identify content with viral potential but also effectively utilize it to amplify your content strategy and deepen audience engagement. This approach ensures that your most resonant stories receive the attention they deserve, maximizing their impact and reach in the digital landscape.

Additional Resources

• Read more about our Social Metrics.
• Admins, set your team preferences
• Customize your Overview
• Analyze your Referrer distribution
• Monitor Campaign performance
• Add more distribution Channels
• Set up custom Audience Segments