Find topics that merit more coverage

By looking at statistics for particular tags over time, you can see whether readers are gaining or losing interest in a subject. Maybe your visitors have been spending more time with stories related to a newly elected senator (tag “jane-smith”); she might be a good subject for a longer profile. Declining numbers for the tag “scott-baio” indicate that it’s probably time to give those stories a rest.

Wondering how to use tags to their full potential? Check out these resources for examples of how other publishers use topical, type-, and template-related tags:

Are You Making the Most of Your Metadata?

Authority Report: The State of Tags in Digital Media