The beta release of Parse.ly’s Headline Testing & Optimization brings MAB (Multi Armed Bandit) experimentation directly into your content analytics workflow, letting you test multiple headline variants in one place, measure their real-time performance, and automatically allocate traffic to the winners, all without leaving the Parse.ly Dashboard.
Key Features in Beta
Create Tests Right in Parse.ly: Launch experiments with up to ten headline variants directly from your dashboard.
Get Instant Results: See impressions, clicks, and engagement metrics update live, optimized directly in your analytics.
Smarter Optimization: Unlike traditional A/B tests, our system shifts more traffic to better-performing headlines automatically while still collecting data across all variants.
The title and keyword filters for page listings and keywords now support phrases with spaces. For example, you can now filter to match or exclude phrases like WordPress VIP. This improvement helps ensure your filters return more accurate results.
Improvements & Bug Fixes:
Resolved an issue where an error appeared when viewing a created Average Engaged Time goal.
Fixed an issue where the metric selector dropdown did not reflect the selected conversion attribution model correctly.
You can now filter keywords in the Top Google Search Keywords and Listings sections on the Overview page either by excluding specific terms or focusing only on selected ones. This helps you stay focused on the keywords that matter most to your strategy.
Improvements & Bug Fixes:
We’ve also fine-tuned the recency of Google Search Console (GSC) data displayed in the dashboard. You should now see more up-to-date data, with a shorter delay than before.
Goals are an effective way to keep your team focused on the metrics that matter most. You can now monitor the performance of your key Goals directly from the Overview page. Choose which Goals to display, and reorder them at any time using a drag-and-drop interface.
Improvements & Bug Fixes:
Resolved an issue to ensure the Google Search Console traffic is broken down correctly.
You can now view a percentage breakdown of the Google Search Console (GSC) channels driving traffic to posts when you view the Posts tab on the Google Referrers page. This makes it easier to understand which channels (like Search, News, or Discover) are performing best for your content, helping you better tailor your SEO and content strategies.
See Which Posts Are Driven by Keywords
For each keyword listed in the Google Search Keywords tab, you can now click to view the posts it drove traffic to. This gives you clearer insights into which topics or posts are resonating with search audiences, helping you optimize your content around the keywords that matter most.
Improvements & Bug Fixes:
We’ve updated the UI and behavior of elements in the Overview settings panel to make it easier to configure the Overview page to fit your workflow.
Enhanced the filtering options for GSC to make it easier to exclude or narrow down specific keywords during analysis.
Resolved an issue that caused the new Details report to fail on sites using non-ASCII characters.
Fixed an issue where the Match Selected preset in the publish date filter was not being applied correctly to listings in the new Details report.
Shared links for Apple News data no longer redirect to a login page and should now open as expected.
You can now track Visitors, New Visitors, and Returning Visitors metrics using Goals. This enables your team to better track and strengthen audience growth and loyalty.
Improvements & Bug Fixes:
We’ve improved how you can contact support through the Help menu in the dashboard. You will now see a modal displaying the email address to contact.
Resolved an issue where the Converting Visitors metric was not being saved when set via the settings panel on the Overview page.
Fixed an issue where scheduled Details reports created using the new custom report setup were failing after editing their configurations.
We’ve added the ability to track average engaged time for new and returning visitors using Goals. This helps your team better align on understanding audience behavior and driving stronger engagement outcomes.
We’ve enhanced all areas in the dashboard where you can provide a summary, making it easier to see when you exceed the allowed character count. This is especially helpful when writing report summaries for scheduled reports.
We’ve improved the accessibility of the notification dropdown in the top bar for a smoother user experience.
The Goals card has been redesigned for better visibility and understanding of your tracked goals.
We’ve updated the UI for one-time logins and password resets, making the login process more user-friendly.
Enhanced security measures to prevent pages from being framed or exploited through clickjacking.
Resolved an issue where post detail pages displayed site-wide Google Search Console (GSC) data instead of data specific to the post. You should now see GSC data only for the relevant post.
The new Details report should now function correctly for periods longer than 31 days.
