Product update: May 29, 2025

Generate Headlines with AI

AI can be helpful in many ways, and now, you can use it to generate headline ideas for your tests and optimization. This feature helps you save time and spark inspiration when launching new headline tests. This feature is available by request only. To enable it for your site, please contact support@parsely.com.

Edit the Control Headline

You can now edit the control headline, the main headline shown on your site and in your CMS when creating headline tests and optimization. This gives you greater flexibility to fine-tune tests and improve performance. This feature is also available by request. Contact support@parsely.com to have it enabled for your site.

Related Improvements & Bug Fixes:

•  The Evolution section of a headline test now displays time series data in the publisher’s local time zone, for more relevant analysis.
• Click-through rate (CTR) results now show a more accurate value, helping you more confidently identify the winning headline.
• Users without the correct permissions to create a headline test will no longer see the “Create Test” button, reducing confusion.
• The headline test detail page now displays the name of the user who created the test, improving visibility and accountability.
• You’ll now see a confirmation modal before ending a headline test, helping prevent accidental test termination.