Product update: May 15, 2025

Headline Testing & Optimization Beta

The beta release of Parse.ly’s Headline Testing & Optimization brings MAB (Multi Armed Bandit) experimentation directly into your content analytics workflow, letting you test multiple headline variants in one place, measure their real-time performance, and automatically allocate traffic to the winners, all without leaving the Parse.ly Dashboard.

Key Features in Beta

• Create Tests Right in Parse.ly: Launch experiments with up to ten headline variants directly from your dashboard.
• Get Instant Results: See impressions, clicks, and engagement metrics update live, optimized directly in your analytics.
• Smarter Optimization: Unlike traditional A/B tests, our system shifts more traffic to better-performing headlines automatically while still collecting data across all variants.