What is considered a share?

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Parse.ly tracks and displays share data from social referrers by plugging into the API of each social media site. Each social media site provides shares in different ways, we simply total them all together to provide you with the share values that you see in the dashboard.

The data that we count towards shares in our dashboard is as follows:

• Facebook: Likes, Shares, and Comments
• Pinterest: Pins and Repins

Note: Both LinkedIn and Twitter have deprecated available share data in recent years. Any existing social interactions you see for those platforms would be legacy data.

We total the above numbers for each post and that’s what comprises the share values you see. Unfortunately, since this is the only data we receive, we cannot provide any more granular information at the moment. Although we cannot weigh our social media shares based on the social media influence of the referrer, read our Parse.ly Easter Eggs to discover the best way to identify where your social traffic is coming from.

It’s important to note that much of the information (user accounts, specific pages, referrer links) is kept secret in the data we receive.  To learn more about this, you can visit our article on social media traffic.