Smart tag FAQs

Can smart tags be added to older posts?

Please reach out to your Relationship Manager to discuss pricing for historical back-population.

Are smart tags available in the Parse.ly API?

Yes, smart tags are seen in API calls wherever post details are delivered (the analytics endpoint, recommendations endpoint, etc.). Smart tags are colocated alongside site tags with the following format:

parsely_smart:tag_type:Example Tag

In the above API format example, tag_type refers to smart tag levels:

• High-level smart tags are typed as iab and appear as parsely_smart:iab:Example Tag.
• Low-level smart tags are typed as entity and appear as parsely_smart:entity:Example Tag.

Are smart tags available in Parse.ly’s Data Pipeline?

Yes, smart tags are colocated with site tags in the metadata_tags field of the Data Pipeline using the same format as the Parse.ly API: parsely_smart:tag_type:Example Tag (further described above).

Are smart tags available in languages other than English?

No, except for proper nouns, smart tags can only be generated in English. However, other metadata in languages other than English will display in the Parse.ly Dashboard.

If a post is edited, will its smart tags update?

No, posts are analyzed and assigned smart tags once during the first crawl. Edits/changes made after publication will not trigger a smart tag update.

Can smart tags be added, removed, edited, or replaced?

No, smart tags assigned to a post are immutable. This capability may be possible in future Parse.ly releases.

Smart tags aren’t correct, or some are missing!

Parse.ly is continuously refining the machine learning models used with smart tags. Improved results will be delivered with time.

How can smart tags help our team?

Smart tags provide insights about content without requiring additional manual effort from editors and content creators. With this feature tagging content in the background, teams can focus on what matters most. Many Parse.ly users employ their own tag taxonomy alongside smart tags, while others leave content tagging entirely up to the smart tag system.

How can smart tags be disabled?

Smart tags can be turned on and off via the Preferences panel of the account menu under the “Smart Tags” section. Options include displaying both high- and low-level smart tags, only high- or low-level smart tags, or site tags only.