Product update: October 3, 2025

Overlay improvements

Parse.ly has released important updates to the Overlay that include:

• New color scale: The Overlay now uses a refreshed color scale, moving from purple to light green. Purple represents the lowest performance values, while light green represents the highest, making it easier to interpret differences at a glance.
• More accurate metric labels: The metric label now uses “percentage points (pp)” to reflect absolute change, rather than suggesting relative change. For example, an increase from 2% to 10% click-through rate will display as +8pp.
• Flexible comparison ranges: Previously, comparisons were fixed to 10 minutes vs. a six-day average. You can now select your own windows, such as two hours vs. five days, and compare against the same period in the past. Past-period comparisons can range from one day to one month, making it easier to evaluate performance in different publishing cycles. A new five-minute data view also allows teams to monitor changes as they happen.
• Badge size metric: For teams using Overlay in fullscreen mode, a new option lets you enlarge metrics for easier viewing.

These updates are a direct response to customer requests. Please keep the feedback coming as the team continues working on a complete overhaul to the Overlay experience. Stay tuned.

Improvements & Bug Fixes

• The issue where Path filters were not being applied in Goals has been resolved.
• The save button in Goal creation is now disabled when ‘0’ is entered as the goal number, preventing the creation of unnecessary goals.
• Switching between Pulse and Historical views should now behave correctly, and the graph will no longer block you from changing the date range on some listing pages.