Product update: July 31, 2025

Headline Testing & Optimization Is Out of Beta!

Parse.ly’s Headline Testing & Optimization feature is now officially out of beta after months of development, refinement, and valuable feedback from users like you. The release includes improved algorithms for determining winners, more intelligent optimization powered by AI, and many other enhancements to streamline testing and boost results.

Learn more about the launch here.

Create Reports or Exports Using Natural Language

AI Assist now supports generating top and bottom performer reports and exporting top performer data, all using plain language. This makes it even easier to get the insights you need without navigating through multiple steps.

Better Tag Filtering

Parse.ly has enhanced tag filtering to make it easier to focus on specific categories of tags or smart tags. You can now filter to view:

• Only smart tags (high-level or low-level)
• Only site tags
• Any combination of smart and site tags
• All tags together

This gives you greater control and precision when analyzing content with tags.

Improvements & Bug Fixes:

• A new confidence column has been added to the headline test detail page, helping you quickly understand the likelihood of a headline variant outperforming the others. Learn how to interpret headline testing results.
• The improvement column in the headline test detail page now shows the lift in conversion rate, measured in percentage points, between a variant and the control headline, making performance comparisons clearer.
• Parse.ly AI Assist now displays a wider variety of suggested queries to help you discover insights and get the most out of your data.