Product update: Faster Google Search Console reporting

Parse.ly rebuilt the data infrastructure behind its Google Search Console (GSC) integration, which powers Google Search Keywords, Google Discover, and Google News reporting in the Dashboard. The upgrade is now live for all accounts.

GSC-powered reports now load dramatically faster, even across long date ranges, with two full years of historical Google search data. Exploring keyword and search performance becomes truly interactive: changing date ranges, comparing articles, and digging into keywords no longer means waiting on every click. As part of this work, Parse.ly is also continuously improving the accuracy of GSC data in the Dashboard, so you may notice adjustments to some GSC-sourced metrics as they come into closer alignment with Google Search Console.

This change applies only to data sourced from Google Search Console, such as clicks, impressions, and average position. Page views, visitors, engaged time, and all other Parse.ly metrics are unaffected. See Google Search Console FAQs for details on GSC data timing.