Product update: August 14, 2025

Parse.ly’s AI Assist Is Now Parse.ly Sage

We’ve renamed our AI-powered assistant to Parse.ly Sage! Along with the new name, we’ve made several improvements to make the feature even more helpful.

Parse.ly Sage now offers:

• Better support for queries about conversion labels
• Improved handling of recirculation rate questions
• More accurate year-on-year comparisons
• The ability to contact support directly from the chat interface

Improvements & Bug Fixes:

• Slack and email notifications for headline test and optimization completions have been updated to make it easier to understand the results and take action quickly.
• The selected timeframe has been re-added to the titles of listings on the Overview page, making it easier to understand the context of the data you’re viewing.