New in Journeys: Explore pathways from all campaign parameters and Google keywords

Since launching Journeys, Parse.ly has heard how valuable it is to trace the full path from acquisition to conversion — and how much you want to view that path through the specific lens your team cares about.

Today, Parse.ly is expanding Journeys to do exactly that.

The entry-point picker now supports the full range of campaign paramaters — Campaign ID, Source, Medium, Content, Term, and Campaign Group — alongside Google Search keywords. Instead of seeing arrivals through a single view, you can explore how any UTM parameter pulls readers into your content and on to conversion. Curious how your email medium stacks up against a paid source, or which content variations bring in the most engaged visitors? It’s now a single click.

Every parameter reconciles with your existing Campaigns reporting, so the numbers in Journeys match the ones you already trust. Parse.ly has also refined the Google Keywords experience, making it clear when Search Console data is available for your selected date range.

Learn more about Journeys.