Boost traffic with Evergreen

When you want to increase traffic, boost readership, and attract new visitors to your site, you can do more besides publishing new material. In this work-smarter-not-harder play, you can find older content still relevant for today’s audience. Here, we’ll discuss how to boost traffic with Evergreen content.

We use a proprietary algorithm to calculate evergreen or evergreen candidate posts. For a post to be considered evergreen, it must be at least 20 days old and still receive significant traffic. For a post to be considered an evergreen candidate, it must be between 8-20 days old and still receive significant traffic.

Evergreen Overview Report

When you configure the “Evergreen Overview Report”, we’ll send you a list of stories that have continued to draw traffic well past their publication dates.

Lifecycle Filter

You can also look for evergreen material using our lifecycle filter. This is available within our Top Listings Report.

Publish Date filter

Wherever you see our filters, you can select “Publish Date” and then our “Old” option to select content published at least one month ago.

If you have different criteria than “older than 1 month” then you can customize this as demonstrated here:

What to do

Once you’ve identified your evergreen content and verified its relevancy, it’s time to get it in front of your readers again. Try to recirculate this content on your homepage, social media, or other distribution channels.

If you would like personalized strategic advice on how to boost traffic with your evergreen content, please contact your Relationship Manager. For technical troubleshooting, please write to support@parsely.com.