Google Tag Manager guide for Parse.ly

Many websites already use Google Tag Manager (GTM) for other analytics products. Parse.ly makes it easy for you to adopt your pre-existing triggers for Parse.ly purposes. Here, we will walk you through using our GTM tag template. With this template, you can set up a testing environment, Parse.ly tracking, audience segments, dynamic tracking, and conversions.

Testing environment

Testing is an optional, but recommended, step. We will provide you a sandbox dashboard to collect all of your testing data.

Please follow our instructions on setting up a Parse.ly Site ID variable so that Debug Mode sends traffic to your sandbox.

Tracking

Setting up Parse.ly’s tracking code is one of two essential components to all the other features. Follow our instructions for web containers and/or AMP containers.

The other essential component to any Parse.ly installation is supplying metadata.

Segments

If you have custom audience segment data you would like to provide, follow our audience segment instructions.

Dynamic tracking

Use the Dynamic tracking tag to manually fire a pageview event at any time after the Parse.ly tracker loads on the page. This is a great solution if you want to track image slideshows within an article or dynamic content, like infinite scroll.

Conversions

If you already have conversions set up in GTM, then copying those conversions with a Parse.ly tag is the easiest way to get your conversion in Parse.ly.

Whether you’ve set up conversions before or if this is your first time, you can follow these instructions.

Notes

• The template does not generate metadata tags. To add these, follow our metadata documentation.
• Parse.ly’s Google Tag Manager Template is open-source on Github and pull requests are welcome.
• You can use the conversion tracking and dynamic tracking tags if you have installed the Parse.ly track via another method, however, the Parse.ly tracker needs to be loaded on the page before triggering these tags.