Product update: July 3, 2025
Introducing AI Assist: Faster Answers, Advanced Insights

We’re excited to introduce AI Assist, a highly intelligent, chatbot-powered feature in the Parse.ly dashboard that turns your questions into instant insights. Simply ask in plain English, whether it’s “What were our top posts yesterday?” or “Why did traffic spike on June 25?” and AI Assist will answer your question and route you straight to the right page in the dashboard to dig in further.
Note: This feature is available to all Parse.ly customers by request only. To enable it for your site, please contact support@parsely.com.
Learn more about AI Assist here.
Create Conversion Groups

You can now group multiple conversion labels directly in the dashboard. Conversion groups make it easier to evaluate performance across multiple conversion labels that represent similar reader activities.
Learn more about grouping aspects in the dashboard.
Get Alerts for Your Headline Tests

You can now receive alerts via email, browser, phone, or Slack when your headline tests and optimizations end, keeping you up to date on test outcomes.
Improvements & Bug Fixes:
- A headline test control headline will now return to a locked state when restored.
- You can now export your headline test and optimization data to a CSV or JSON file.
- The account page has been redesigned, and the Billing menu item now redirects to it.
- The notifications panel in the dashboard has been redesigned to make alerts and notifications easier to view.
- Fixed an issue where editing the control headline also changed the title of the headline test.
- Resolved an issue that prevented past goals from loading properly in the dashboard.
Last updated: September 17, 2025