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See what subjects loyal readers care about automatically categorizes your visitors as “New” or “Returning” based on the last 30 days of their activity. With this information, you can easily segment your audience for analysis. We offer the metrics and the filters to help you discern where each segment is engaging the most. And from this you can inform your content strategy to focus on a loyal readership or to expand more broadly.

By clicking on the returning visitors option in the “Show tags by:” dropdown, you can figure out whether investing more time in a particular subject could solidify your audience. If your goal is to reach a wider audience, use the new-visitors option. Editors can refine this analysis by choosing these dropdown options and then filtering for their particular section or authors.

Additional Resources

  • Audience Segments enable you to analyze your audience by geography or custom parameters
  • Cookies deployed by and how we use them

Last updated: January 16, 2024