Skip to content

Referrers: Internal vs. Direct traffic

In the Referrers section of your dashboard, you can see how much of your traffic is internal or direct.

Internal traffic is generated when a user arrives at a post by clicking a link from somewhere else on your own site.

Direct traffic represents traffic without a referrer. Links from email, IM, some apps, and bookmarks all have missing referrer data. Here are some examples:

  1. When a user enters a URL into their browser’s address bar and lands on your site without a referrer.
  2. If a user clicks a bookmarked link to your site.
  3. Certain search engines, including Yahoo and DuckDuckGo will strip referrer information when a user clicks a link from search results to land on your site. Sites using https do not include referrer information.
  4. A user visits your site from a newsletter, email or text message.

Tip: You may be able to identify the sources of some direct traffic by adding UTM parameters to your URLs and tracking them on the Campaigns page.

Last updated: December 02, 2022