Dashboard Overview

Overview is the first page you’ll see when you log in to the Parse.ly dashboard. Overview shows a snapshot of what your audience is paying attention to today, so you can make fast decisions about what content to produce or distribute.

1. The Parse.ly Headline: how today compares to the same weekdays of the last eight weeks.
2. How yesterday compares to past days (since you started tracking data in Parse.ly, not restricted by Retention). Clicking the arrow will show yesterday’s stats and top posts.
3. Today’s overall stats. Adjust the metrics and time range in the settings panel.
4. Listings show what’s getting your audience’s attention. You may change each listing appearance in the settings panel.
5. The real-time graph shows page views per minute. You can see how today (green) compares to the eight-week average (gray).
6. This filter applies to Overview. “All data” means you’re seeing all traffic for your site, network, or site group. You can make up to five custom filters.
7. Click any of the cogs to open the settings panel and customize your view.
8. Click the expander icon to open a full-screen version of Overview and display it on TV or monitor.

Filters

You can filter the Dashboard Overview by a particular author, section, or tag.

Create a filter

1. From Overview, click the drop down.
2. Click Add filter. Choose the type of filter: author, section, or tag.
3. Click Select filter. Search for and select the name of author, section, or tag.

How Overview filters work

• You can save up to five custom filters at a time.
• You may use the filters on Overview for the fullscreen version.
• The eight-week rolling average doesn’t appear on the filtered version of Overview.
• A query string stores your Overview filters in the URL (e.g. ?overview_author=JK_Rowling). Bookmark the URL to come back to the filtered view quickly or share it with your team so you’re all looking at the same data.

Dashboard Overview Settings

Click on the settings button in the upper right corner to open the settings panel.

From here, you can pick what stats and listings to display. Your browser will save your settings.

Timeline Metric

The Dashboard Timeline shows Page Views by default. If you’ve purchased Conversion tracking and/or Video tracking, then you may select these instead.

Timeline Metric: Conversions

If you select Conversions as your Timeline Metric, you will see an additional menu that allows you to focus on top converting sections, tags, or conversion labels.

Timeline Metric: Page Views

Timeline Metric: Video Starts

Time Range Presets

The Dashboard Overview defaults to showing Today’s data (based on your team’s Time Zone setting). However, there are a variety of places to change your timeline (the Overview graph, listings, etc.). Read more about comparing with past performance.

Top Google Search Keywords

If your team integrated the Dashboard with Google Search Console, you may toggle this setting to have your top keywords displayed below the timeline.

Metrics to Show

Here, you will see your enabled metrics. Select “Edit” to modify this list.

After selecting your desired metrics, click “Done” to return to the metrics listing.

Listings

Below the timeline, Parse.ly displays two columns of top-performing posts by default. There are many customization options here.

1. Select between 1 and 3 columns of listings to display.
2. Within each listings column, select top performing posts, tags, authors, sections, referrers, goals, campaigns, Google Keywords, Google Discover posts, Google News posts, conversions, or videos.
3. Select a time period between 5 minutes and 1 month.
4. If desired, select “Filter” to refine your choices further. The Filter menu also enables you to sort the listings by Page Views and many other metrics.

Enable Sentiment Headlines

By default, Parse.ly will display a Sentiment Headline such as: “An exceptional day”, “A slow day”, or something in between. If you don’t want to see these headlines, you may toggle this feature off.

How Overview settings work

• Your browser will save your settings. Click Reset to clear settings.
• Settings for Overview and fullscreen Overview are saved separately (fullscreen Overview settings are saved in the URL). If you make changes in the settings panel on Overview, they won’t carry over to the fullscreen version.
• For best results, we recommend disabling ad blockers for the Parse.ly dashboard.

Fullscreen Overview

We’ve designed the fullscreen version of Overview to display today’s data on big screens, like a TV or monitor. Click the expander icon in the top right to open fullscreen Overview.

Change fullscreen Overview filters and settings

The filters and settings options for fullscreen Overview are largely the same as “regular” Overview, with a few exceptions.

1. Filter by author, section, or tag. Fullscreen Overview filters are the same as “regular” Overview.
2. Click the cog to open the settings panel.
3. Adjust the font size.
4. Create a Shared Link to fullscreen Overview. Anyone who visits this link won’t be able to navigate away from the fullscreen version of overview.
5. Add or remove the graph.
6. Add, remove, or edit today’s stats.
7. Add, remove, or edit yesterday’s stats.
8. Change what appears in the listings.
9. Close the settings panel.

How fullscreen Overview filters and settings work

• On fullscreen Overview, settings in the panel and filters are saved in the URL. Bookmark the URL to come back to the filtered view quickly or share it with your team so you’re all looking at the same data.
• The eight-week rolling average doesn’t appear on the filtered version of Overview.