Top Performers report

The Top Performers report provides an overview of the most popular videos, posts, authors, sections, tags, referrers, campaigns, channels, conversion labels, or segments on your site on your site.

Follow Parse.ly’s guide to creating reports to create a new Top Performers report.

Use cases

• The Top Performers report is an excellent resource for those concerned with reporting on a high level.
• Editors can set up a daily Top Performers report that lists the previous day’s top posts. Once yesterday’s strongest content is identified, they can ask questions like:
  • Can we re-promote the top content?
  • Have the top stories been pushed to all social channels?
  • Has more information come out on a topic listed, and can we write a follow-up story?

Tips

• The Top Performers report is interactive. Click a listed video, post, author, section, tag, referrer, etc. to see more details in the Parse.ly Dashboard.
• If you add two or more filters for the same category (e.g., two sections) when creating the report, it will show data that meets any condition. If you add two or more filters for different categories (e.g., a section filter and a tag filter), the report will only show data that meets all conditions.
• The Top Performers report can be used to discover evergreen content by setting the Publish Date filter to a period in the past. The Evergreen Content report can also be run to get more details on evergreen content.