Video metrics

If Video Tracking has been purchased, a number of video-specific metrics are available in the Parse.ly Dashboard.

Video starts: The number of times a video was started. A new video start is logged if a visitor watches a video to the end and restarts it. Pausing, resuming, or scrubbing a video does not trigger additional video starts.

Visitors: The number of visitors that started playing a video.

Total minutes watched: The total minutes of video watch time across all visitors.

Average watch time: The average minutes of video watch time per visitor.