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Audience Overview report

The Audience Overview report provides detailed information about a site’s audience on a month-by-month basis.

Follow Parse.ly’s guide to creating reports to create a new Audience Overview report.

Notes

In order to run the Audience Overview report, Parse.ly must have logged at least 3 months of data. Otherwise, “No matches” will be seen when choosing a month during report creation.

If you don’t see the option to create an Audience Overview report, please contact Parse.ly Support at support@parsely.com.

Example of an Audience Overview report.
Example of an Audience Overview report.

Use cases

  • The Audience Overview report is helpful for those within an organization who are concerned with reporting on a high level.
  • This report monitors the month-to-month change in visitors, duration of visit, time between visit, and breakdown between new and returning visitors.
  • This report can be used as a scorecard for publishers who want to increase returning visitors in order to boost loyalty and convert paying subscribers.

Last updated: July 08, 2025