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Audience Overview Report

The Audience Overview report provides detailed information about a site’s audience on a month-by-month basis.

Note

In order to run this report, your account must have at least 3 months of data.

Use Cases

  • For those within an organization who are concerned with reporting on a high level.
  • To monitor the month to month change in visitors, duration of visit, time between visit, and the breakdown between new and returning visitors.
  • Works as a scorecard for publishers who want to increase their returning visitors in order to boost loyalty and convert to paying subscribers.

Sample Audience Overview Report

Audience-Overview-January-2023-arstechnica-comDownload

Troubleshooting

I don’t see the option to create an Audience Overview Report

Please contact Support@parsely.com so that we can adjust your account settings.

When creating my report, “No matches” appear in the Month dropdown

Ensure that you have three months of historical data needed to process this report.

Last updated: August 15, 2024