Search referrals

The search referrals metric is key to any content-driven SEO strategy. This helps shed light on which author’s content brings the most traffic to your site via search, what topics resonate well with search users, which site sections often draw audiences through search engines, etc.

Use cases

• Make the most of existing content using the search referrals metric. Find pages that are already driving some traffic from Google and update them. Make sure each page includes updated links, relevant calls to action, and related content.
• Search referrals can catch if any posts are dropping in traffic, indicating you need to update keywords or information in that post.
• Share search referral stats and information with teams that run paid programs to increase ROI and click-through rates on search ads.