Conversions

A conversion occurs when a desired action has been taken by a site visitor, such as making a purchase, signing up for a newsletter, or downloading an ebook. This is a key metric for bottom-of-funnel content performance, because the ultimate goal of content is often to drive visitors toward revenue-related actions. Your site should have a strategy to direct users toward conversion.

Parse.ly allows a wide range of conversion events to be tracked within site content, along with a variety of attribution models to measure success. Learn more about the Conversions tab of the Parse.ly Dashboard — including how conversions are attributed and how to interpret data.