Conversion FAQs

Can conversions be tracked in an app or distributed channel?

Parse.ly only supports tracking conversions on websites.

Can conversions from multiple websites be combined into one report?

Conversion data for all of a network’s sites can be seen using Network Rollup. Network-level conversion data is available using Last Touch attribution only. Other attribution models can be used when viewing conversion data for individual sites.

Can test conversion events be deleted so the labels don’t show up as options in the report setup?

Conversion events sent to Parse.ly cannot be deleted.

Can old conversion types and labels be changed?

Conversion events sent to Parse.ly cannot be deleted.

Can a user’s journey be tracked across multiple sites?

Because Parse.ly uses first-party cookies to track users, we cannot follow a user across domains.

Why are there more conversions than converting visitors?

A conversion is an action; the converting visitor is a person. A single converting visitor can convert multiple times. In some cases, this is expected, such as when a visitor clicks multiple affiliate links.

With Last Post Touched attribution applied, non-post pages are still included in the list of results.

The Last Post Touched attribution model is dependent on page type metadata setting transactional pages (order confirmation pages, shopping cart pages, the purchase funnel, newsletter sign-up pages, etc.) as non-posts and “meaningful content” (blog posts, landing pages, articles, etc.) as posts.

Why is the number of conversions lower using Last Post Touched than Last Touch?

Last Post Touched attribution only assigns credit to page if it’s marked as a post (vs. a non-post) in page type metadata. Last Touch assigns credit to the last page seen before a conversion, regardless of whether it’s a post or non-post.

How does attribution work for referrers and campaigns?

Referrers and campaigns receive attribution credit on the session level, not the URL level.

This means:

• With Last Touch attribution applied, you’ll see the referrer or campaign from the first URL of the converting session.
• With Linear attribution applied, you’ll see the referrers or campaigns of the first URLs of sessions occurring over the last 30 days.
• With First Touch attribution applied, you’ll see the referrer or campaign from the first URL of the first session of the last 30 days.

To track campaigns with conversions, ensure that the campaign parameters (e.g., UTM parameters) are present in the URL that starts the session.

Two posts have different Linear conversion values, but the same number of visitors. How does that work?

The Linear attribution model splits conversion credits equally between all of the pages a visitor saw on their conversion journey. For example: One visitor converted after visiting two pages. In this case, each page receives 1/2 (0.5) of one Linear conversion. Another visitor converted after visiting the same two pages, plus a third. Each page here gets 1/3 (0.3) of one Linear conversion. For more explanation and examples, read more about how to interpret conversions data.