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Parse.ly Content Intelligence

Parse.ly Content Intelligence (PCI) is a set of content insights available to WordPress users of the Parse.ly plugin (wp-parsely). When viewing the WordPress Admin dashboard and editing or authoring a post in WordPress, users rely on PCI for curated analytics, content insights, and information otherwise only available within the Parse.ly Dashboard.

Note

The PCI experience lives within WordPress. It’s powered by Parse.ly but does not grant access to the complete Dashboard, API, or Data Pipeline.

Learn more about how to install the Parse.ly WordPress plugin and how to put PCI to work with WordPress.

Pro Tip

Wondering if PCI is right for your team? Contact your Relationship Manager for more information and to enable a PCI trial on your site.

Prerequisites

General requirements to use PCI include:

PCI’s AI features are available only to WordPress VIP CMS customers or customers of both WordPress VIP CMS and Parse.ly.

WordPress VIP CMS customers must first activate Parse.ly as an integration to use PCI with production sites.

Parse.ly-only customers first need to purchase the Parse.ly API to enable PCI. Then, find the API secret under the API Settings page of the Parse.ly Dashboard’s account menu. Enter the API secret into the wp-parsely plugin’s settings in the WP Admin dashboard.

Note

Parse.ly-only customers who would like to purchase the API can contact their Relationship Manager for more details and assistance.

PCI settings

Customize PCI, including which user roles can access AI-powered features, from the Parse.ly Settings page in the WP Admin dashboard.

Access Parse.ly settings from the WordPress Admin dashboard.
Access Parse.ly settings from the WP Admin dashboard.
  1. Log into your site’s WP Admin dashboard.
  2. Click Parse.ly in the left navigation menu, then Settings.

Then, click the Content Intelligence tab to access all PCI-specific settings.

PCI settings.
PCI settings.

Note

Settings for PCI’s AI features require version 3.16.0 of the wp-parsely WordPress plugin or greater.

Disable PCI

By default, all available PCI features are enabled. Technical teams can disable PCI — either entirely or specific features — using the following filters:

// Disable PCI entirely.
add_filter( 'wp_parsely_enable_content_helper', '__return_false' );

// Disable the PCI WP Admin dashboard widget.
add_filter( 'wp_parsely_enable_content_helper_dashboard_widget', '__return_false' );

// Disable the PCI Parse.ly Stats column.
add_filter( 'wp_parsely_enable_content_helper_stats_column', '__return_false' );

// Disable the PCI block editor sidebar.
add_filter( 'wp_parsely_enable_content_helper_editor_sidebar', '__return_false' );

// The above filters can be used in conjunction. Here's an example of 
// disabling all PCI features except for the WP Admin dashboard widget.
add_filter( 'wp_parsely_enable_content_helper', '__return_false' );
add_filter( 'wp_parsely_enable_content_helper_dashboard_widget', '__return_true' );

Last updated: July 17, 2025