Navigation bar

The navigation bar sits directly underneath the top bar of the Parse.ly Dashboard. This is the primary place to navigate the Dashboard and connect with most features.

Network admins can adjust which tabs are available in the navigation bar via the Preferences page of the account menu.

Overview tab

The Overview tab is the default view of the Dashboard and what’s seen after first logging in. Overview shows a snapshot of what the audience is paying attention to during a set timespan, allowing fast content decisions.

Posts/Pages tab

The Posts/Pages tab shows the best performing URLs based on the selected time frame, metrics, and filters.

The name of this tab in the navigation bar will be either “Posts” or “Pages,” depending on the default page type set in Preferences.

Authors tab

The Authors tab provides data on all content creators in one place, with easy access to author details pages to go deeper with data specific to individual creators. Author groups can also be viewed and created here.

Sections tab

The Sections tab typically focuses on top-level site navigation areas. For example, if readers can find content on a site under Politics, Business, Finance, Local, etc., Sections displays performance separated by these areas.

Tags tab

View and assess all tags in use on the Tags tab, as well as tag groups, including smart tags, which are applied automatically by Parse.ly.

Referrers tab

The Referrers tab offers insights on how audiences are finding your content. Referrers are broken into five primary categories: Social, Search, Other, Internal, and Direct. Individual referrers can also be saved into custom referrer groups.

Campaigns tab

The Campaigns tab is the hub of campaign metrics. With Parse.ly’s campaign tracking, your team can get the most out of digital marketing campaigns. On Campaigns, individual campaign metrics and campaign groups can be viewed, and you can access more details on individual campaigns.

Channels tab

Channels are platforms where a piece of content is published in its entirely, allowing it to reach a wider audience. The Channels tab provides details on the primary website channel by default, and additional distributed channels are available: Parse.ly partners with Accelerated Mobile Pages (AMP) and Apple News, and integrations can be set up for native mobiles.

Segments tab

The Segments tab provides an overview of audience segments that have been set up, allowing comparison, as well as access to further details. Segments can be set up based on geography, user status (e.g., subscriber, anonymous user), campaigns, and more, and they’re available at site and network levels.

Conversions tab

Conversions allow you to measure how your content impacts key visitor actions. This data is then available on the Conversions tab, with easy access to deeper information about each conversion type that’s been set up.

Reports tab

The Reports tab displays reports that have recently run, as well as upcoming scheduled reports, and new reports can be created here.

Headline Testing

The Headline Testing tab takes the guesswork out of crafting the perfect headline. By displaying multiple headline variants to different site visitors and automatically identifying which performs best, this feature helps maximize engagement through higher click-through rates.

Help menu

The question-mark icon on the right side of the navigation bar opens a help menu. Access links to Dashboard release notes and Parse.ly documentation, as well as contact Parse.ly Support and submit feedback.

Guide button

The “Guide” button on the right side of the navigation bar opens a panel with contextual information on the Dashboard tab or page you’re currently looking at, as well as links to recommended reading.