Conversion examples

A conversion occurs when a visitor takes a desired action on your website: A purchase, a sign-up, a download, etc. In conversion data in the Parse.ly Dashboard, there are set conversion types, as well as custom conversion labels, that can be used to filter and track data. The following are examples of possible conversion situations and their corresponding types and labels.

Affiliate link click

A publication has a round-up of the best credit cards for travelers, receiving revenue for every click sent to a credit card company’s website.

Conversion action: User clicks a link to an American Express landing page.

• Conversion type: Link Click.
• Conversion label: “American Express click.”

Conversion action: User clicks a link to a Chase Bank landing page.

• Conversion type: Link Click.
• Conversion label: “Chase click.”

Internal link click

To demonstrate that the company blog contributes to e-commerce and hiring initiatives, the number of people visiting product and jobs pages after reading the blog is being tracked.

Conversion action: Reader clicks a link to a product page.

• Conversion type: Link Click.
• Conversion label: “Product click.”

Conversion action: Reader clicks a link to a job posting.

• Conversion type: Link Click.
• Conversion label: “Job click.”

Free trial start

A company offers a 30-day free trial of their product and would like to track how popular this offering is.

Conversion action: Visitor creates a trial account.

• Conversion type: Lead Capture.
• Conversion label: “Trial account created.”

Content download

A company publishes two ebooks: “50 Tips for Working Remotely” and “Communicating with Coworkers.” To download either, users input their name, email address, and company name.

Conversion action: User downloads the “50 Tips for Working Remotely” ebook.

• Conversion type: Lead Capture.
• Conversion label: “Ebook – remote work tips.”

Conversion action: User downloads the “Communicating with Coworkers” ebook.

• Conversion type: Lead Capture.
• Conversion label: “Ebook – coworker communication.”

Event registration

A company offers free webinars and networking events. To register, users input their name, email address, and company name.

Conversion action: User registers for a free webinar.

• Conversion type: Lead Capture.
• Conversion label: “Webinar – content marketing tips.”

Conversion action: User registers for a free networking event.

• Conversion type: Lead Capture.
• Conversion label: “Networking – NYC meetup.”

Newsletter sign-ups

A publication sends a daily round-up newsletter and several newsletters about different topics.

Conversion action: Reader subscribes to a round-up of daily news.

• Conversion type: Newsletter Signup.
• Conversion label: “Daily newsletter.”

Conversion action: Reader subscribes to the parenting newsletter.

• Conversion type: Newsletter Signup.
• Conversion label: “Parenting newsletter.”

Conversion action: Reader subscribes to the politics newsletter.

• Conversion type: Newsletter Signup.
• Conversion label: “Politics newsletter.”

Magazine subscription

A publication offers two types of subscription products: “Digital Only” and “Print + Digital.”

Conversion action: Reader subscribes to “Digital Only.”

• Conversion type: Subscription.
• Conversion label: “Digital Only.”

Conversion action: Reader subscribes to “Print + Digital.”

• Conversion type: Subscription.
• Conversion label: “Print and Digital.”

Ticket purchase

A company sells tickets to concerts and sporting events.

Conversion action: Visitor buys a concert ticket.

• Conversion type: Purchase.
• Conversion label: “Concert ticket.”

Conversion action: Visitor buys a sporting event ticket.

• Conversion type: Purchase.
• Conversion label: “Sports ticket.”