Who’s got social figured out?
Sort your authors by “Social Referrals” or “Shares, Likes, Tweets & Pins” to see who’s getting the most pickup on social media. It may be that this metric simply tilts toward breaking news reporters who produce the most stories. But perhaps there are certain writers who outperform by promoting their stories effectively and engaging with readers on Facebook and Twitter; maybe they can offer advice to the rest of your team and help drive up those numbers across the board.
Last updated: August 16, 2023