Title: Video Tracking
Author: joshua
Published: June 7, 2023
Last modified: September 23, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [Tools and features](https://docs.parse.ly/user-handbook/tools-features/)
 3. Video Tracking

#  Video Tracking

Parse.ly’s Video Tracking brings [video metrics](https://docs.parse.ly/measuring-reporting-performance/calculations/video-metrics/)
into the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/), including video
starts, visitors (video-specific), total minutes watched, and average watch time.

**Note**

Video Tracking must first be purchased before [integrating it with your site](https://docs.parse.ly/integrating-video-tracking/).
Reach out to your Relationship Manager for more details and assistance.

## Overview tab

On the [Overview tab](https://docs.parse.ly/dashboard/overview-tab/), a video badge
will be seen on any listed posts that contain a video. This badge includes the [play rate metric](https://docs.parse.ly/measuring-reporting-performance/calculations/video-metrics/).

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-131.png)

Video badges are displayed on Overview.

Overview can also be customized to [set the Timeline Metric to Video Starts](https://docs.parse.ly/dashboard/overview-tab/customize/#timeline-video).

## Posts/Pages tab

Similar to Overview, the [Posts/Pages page](https://docs.parse.ly/dashboard/posts-tab/)
displays a video badge for posts listed that contain a video.

Posts/Pages can be toggled to focus on videos, which will filter the tab to display
video metrics and details.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-132.png)

The Posts/Pages tab can be toggled to focus on video metrics.

## Post details page

When Video Tracking is integrated, the “Videos played on this page” section is included
on individual post details pages.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-133.png)

“Videos played on this page” on a post details page.

## Video details page

Clicking an individual video from anywhere in the Dashboard takes you to that video’s
details page. Here, similar to the post details page, the “Pages with this video”
section lists content that includes the video.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-134.png)

“Pages with this video” on a video details page.

## Reports

The [Top Performers report](https://docs.parse.ly/measuring-reporting-performance/reports-guide/top-performers/)
and [Top Performers Export](https://docs.parse.ly/measuring-reporting-performance/reports-guide/top-performers-export/)
can be configured to focus on video metrics. When [creating](https://docs.parse.ly/measuring-reporting-performance/reports-guide/create-new/)
either of these, select the “Video” aspect.

![Creating a new Top Performers report focusing on video metrics.](https://docs.
parse.ly/wp-content/uploads/sites/5/2025/07/Top-Performers-videos.png)

Creating a new Top Performers report focusing on video metrics.

Last updated: September 23, 2025