Title: Evergreen Content report
Author: joshua
Published: July 21, 2022
Last modified: September 22, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [Measuring and reporting performance](https://docs.parse.ly/user-handbook/measuring-reporting-performance/)
 3. [Reports guide](https://docs.parse.ly/user-handbook/measuring-reporting-performance/reports-guide/)
 4. Evergreen Content report

#  Evergreen Content report

The Evergreen Content report focuses on posts that attract readers long after publication.
Most evergreen posts are not topical, so they have a longer median lifecycle than
a typical online article’s, which is [about three days](https://blog.parse.ly/post/1768/data-on-article-lifespans/).

Parse.ly uses a proprietary algorithm to calculate evergreen or evergreen candidate
posts. For a post to be considered evergreen, it must be at least 20 days old and
still receiving significant traffic. For a post to be considered an evergreen candidate,
it must be between 8-20 days old and still receiving significant traffic.

Follow Parse.ly’s [guide to creating reports](https://docs.parse.ly/measuring-reporting-performance/reports-guide/create-new/)
to create a new Evergreen Content report.

## Report sections

The Evergreen Content report is divided into three sections.

### Overview

![The overview section of the Evergreen Content report.](https://docs.parse.ly/wp-
content/uploads/sites/5/2025/06/Evergreen-Content-report-overview.png)

The overview section of the Evergreen Content report.

At the top of the report, the overview section displays the:

 * Total number of evergreen posts.
 * Total [page views](https://docs.parse.ly/measuring-reporting-performance/calculations/page-views/)
   of evergreen content.
 * Percentage of site-wide page views attributed to evergreen content.

### Content comparison

![The content comparison section of the Evergreen Content report.](https://docs.
parse.ly/wp-content/uploads/sites/5/2025/06/Evergreen-Content-report-comparison.
png)

The content comparison section of the Evergreen Content report.

This report section compares evergreen and site-wide content by the most-viewed 
sections, authors, and tags.

### Top posts

![The top posts section of the Evergreen Content report.](https://docs.parse.ly/
wp-content/uploads/sites/5/2025/06/Evergreen-Content-report-posts.png)

The top posts section of the Evergreen Content report.

The final section of the Evergreen Content report contains listings of the highest
performing evergreen posts by [visitors](https://docs.parse.ly/measuring-reporting-performance/calculations/visitors/)
and [page views](https://docs.parse.ly/measuring-reporting-performance/calculations/page-views/),
including the overall top evergreen posts and top new evergreen posts.

## Use cases

 * Evergreen content may be the strongest content on the site: It stands the test
   of time and can be repromoted when needed.
 * Social media managers look to the top evergreen posts for options during a slow
   news day or week.
 * Homepage managers rely on evergreen posts for strong content that can be recycled
   on the homepage.
 * Writers and editors look for trends among evergreen content to replicate previous
   success.

**Note**

For personalized strategic advice on how to boost traffic using evergreen content,
contact your Relationship Manager.

## Tips

 * Check out Parse.ly’s guide on [How to Repurpose Evergreen Content](https://blog.parse.ly/post/3014/how-to-repurpose-evergreen-content/)
   for ideas on sprucing up evergreen posts.
 * The Lifecycle filter on the [Top Performers report](https://docs.parse.ly/measuring-reporting-performance/reports-guide/top-performers/)
   can be filtered to show posts that are evergreen (at least 20 days old) or candidates
   for becoming evergreen (8-20 days old).

Last updated: September 22, 2025